A great reminder from Nigel Temple’s Marketing Mentor newsletter today, regarding testing your newsletters and list emails to see if they’ll make it past a spam filter:
Are your email messages being blocked by spam filters?
Posted: 04 Sep 2008 01:24 AM CDT
A key marketing principle is simply to ‘keep in touch’. One way of doing this is via email marketing. If you use this approach, I am sure that you don’t blast messages out to strangers (because that’s spam, isn’t it?).
You may well have noticed that some of your emails ‘bounce’ / are rejected. Why is this? Well, some of the addresses may be defunct. And some of them are probably being blocked by anti-spam filters. In the trade, this is known as a ‘false positives’.
Here is a link to one of the freely available email message checkers. If you run your draft email message through it – you will discover whether it would be considered as spam by the likes of SpamAssassin™. You will receive an instant score + a detailed email report + recommended changes:
http://web0.lyris.com/resources/contentchecker/
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Tags: email marketing, emails, junk filter, marketing mentor, newsletter, nigel temple, spam
