One of the great things about PPC is that you can utilise mis-spellings far better than you can with organic SEO.

With organic SEO you need to include the mis-spellings in your titles, tags and text, which only serves to make it look as if YOU can’t spell.

With PPC you can use the mis-spellings as search terms, without ever having to put them on your site.

I have a client that sells wedding stationery – they get more visitors for ‘wedding stationary’ than they do ‘wedding stationery’!

Mis-spellings are a great way to get low cost visitors to your site via PPC.

You can guess at mis-spellings, or you could try the Mis-spelling Generator at http://www.hotscripts.com/Detailed/47412.html

–oOo–

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