It’s tempting to only choose the phrases with the most searches, and while we agree that phrases with little or no searches are pointless, there is a happy medium.
The thing to think about here is relevancy – how relevant is your site when shown up in the result of a search?
If you run serviced offices in
· The one that searches for ‘offices’
Or
· the one that searches for ‘serviced offices
Quite clearly the second visitor is more likely to be interested in what you have to offer – with this in mind remember to strike a balance between generic and niche.
Tip #9 on Monday! (If you can’t wait for all 299 you could Buy The Book!)
Vert sensible advice, Nikki.
I have a company in the [blank] business, and have discovered that a specific search brings far better results.
Interestingly, I also found in my research that more people searched for [blank] london than [blank] uk so I optimised my content for that phrase. even though the company is based in Scotland.
As a result, I regularly get enquiries for work in London, which is where most of the work is carried out.
David you’re being shy – you are welcome to mention Certainhost http://www.certainhost.com as well as you other businesses.
For all readers, Certainhost are the host company for the NikkiPilkington.com website – http://www.nikkipilkington.com – and the 299 Steps to Website Heaven blog – http://www.299steps.com/
We also recommend them to all our clients as a great hosting package, including free Wordpress installations and loads of other free scripts.