Here at NikkiPilkington.com, we have a policy that we won’t take on more than 2 companies in the same industry, and even then not for the same services.
So if a company comes to us looking for higher Google listings, but we already have a client in the same industry looking at the same keyphrases, we have to say no – otherwise we’re just competing with ourselves, and where’s the honesty in that?
That’s it really – are you a blogger who runs a business aimed at women?
Whether it’s aimed at mums, women in corporate life, whatever, as long as it’s aimed at women, I need to know about you.
You could be a training company, a jewellery website, a resources portal – whatever you are, as long as you’re aiming at women I need to know about you.
Why? Because I’m going to be compiling a list, that I’m going to broadcast quite a lot, and it might be good for you to be on there 
Although I’m not beating any drums, I do like to work with other women in business, so when SavvyWoman’s Sarah Pennels approached me to help her out with her Facebook Fan Page, I was thrilled.
SavvyWoman’s aim is straightforward: to help women everywhere get more from their money. The blog, Twitter account and facebook page are aimed at helping women make the most of their money in a variety of ways.
When marketing your website online through social media channels you need to do things a certain way. It’s a bit like redecorating your house; you could do it quickly and as cheaply as possible. But will it look good, and will it last?
In this article we’ll cover 7 things you can do to make your website content social media friendly. If you follow all the steps listed below you should stand a great chance of scoring highly with social media sites as well as effective search engine optimisation.
Let’s get started:
1. Include a picture
People say to me all the time: “But Nikki, YOU are your brand”, and to a certain extent that’s true. I’ve tried to work hard at being in the ‘right’ places, giving the ‘correct’ advice, and helping out. I want to be known as fair and helpful, I want people to trust me, and I want people to know that if I can’t help them, I’ll tell them.
And it seems to work. I have a steady stream of new clients, enquiries every day, my team is busy on a constant basis, and I THINK my brand is good.
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