It used to be that google preferred the hyphen (-) to the underscore (_) when it came to page names.
So www.yourdomain.com/page-name-here.html was seen more favourably than www.yourdomain.com/page_name_here.html when it came to listings and positioning.
That’s all changed, and now it makes no difference which one you use - Google treats them both the same.
(We’d recommend sticking to one or the other though, rather than mixing them, for the sake of clarity)
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Part One: Keyphrases Capture Customers
One of the most essential keys to successfully attracting visitors to your website is the words that you choose when promoting it. Whether it involves your website content, the copy you write, online advertising or Google Adwords, it is the words that connect you and your website to its visitors.
In terms of Search Engine Optimisation, the correct choice of words is known as Key Word selection. The right Keywords can make all the difference as to whether you gain a good position on Google and whether anyone visits your website.
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Keyword frequency relates to the number of times a keyword (or phrase) appears on a page.
Simply put, if your chosen keyphrase doesn’t appear on a page in your site, then you’re not likely to get good listings for it.
However, at the other end of the spectrum, if the keyphrase appears TOO many times, then you’re likely to get penalised for spamming.
They don’t make it easy do they?
I’d aim for making sure that the keyphrase is in the headline of the page and then two to three times in the body, as well as in any links to the page.
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We know from our overflowing inbox that lots of you have questions about Google Adwords.
It seems so easy - sign up, post some ads, get traffic, make money.
But as everyone who has tried it soon finds out, there’s more to it than that!
This FREE e-book will help you through the process of setting up and making money from your Google Adwords account - download it now with our compliments 
See below for a full chapter list:
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For a long time I used Google Analytics to provide webstats for me and for my clients - and it worked. Great stats, pretty graphs, nice figures - everything I needed.The problem I had was that I couldn’t get real time stats - I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.
I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!
And then I found GetClicky.
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