About Sarah

In real life she is the communications director of a same day courier service. She is an enthusiastic UK based pro-blogger and co- author of the soon to be published Zero to Blogger

A quick cheat sheet to Google Plus [infographic]

Need to know more? then grab a copy of the Google Plus 30 day challenge :)

Pin-etiquette: Important rules for Pinterest

As you know Pinterest drives more traffic than You Tube, LinkedIn and G+ according to an analysis by Shareaholic, so it makes sense to go and get a Pinterest account and get pinning.

In this post, we are going to explore Pin-Etiquette and how to join an already established community.

Pinterest opened it’s doors in March 2010, and is is currently still in it’s beta phase. This means that it’s still developing and things can and do change.

The community is established, it’s light hearted, fun and 73% female. Given that women influence $5 billion dollars worth of spend in the US alone, it’s a great place to be to raise product and brand awareness. Of course, where the women are, the men will follow. The savvy male marketers understand that to be on the radar of women means their products reach their ideal customers in a far more powerful way – by word of mouth.

Back to Pin-etiquette.

  • Pin your images from the original source, don’t pin from Google images.
  • Pin images to the correct boards – it’s ok to have plenty of boards of diverse topics.
  • It’s ok to re-pin other pins to your boards, but check where the image comes from. If the pin is from Google.com the chances are that image is not attributed correctly.
  • Thank people for re-pinning – it’s up to you if you do this. Remember you become a trusted member of the community faster and liked for your good manners – which is a good thing
  • It’s ok to have a product in the gifts section.
  • It’s ok to have affiliate links to things that you love – like books via Amazon or other amazing products BUT

Have a balance of boards, not every board should be filled with self serving products pins or affiliate linked. Pinterest advise you that the site is for content curation and sharing rather than promoting.

What is not allowed on Pinterest?

  • Nudity or hateful content isn’t allowed and you are advised to flag up content that contains this.
  • Comments that are not respectful.

Not too many rules and it’s all common sense so far :)

What do you do when you find an incorrectly sourced / attributed pin?

Leave a comment for the person who owns the pin, they can then see if they can take action and get it correctly attributed. Word your comment carefully – remember the be respectful guidelines. Many of the pinners have been there for some time and being respectful will win them over – you’ll make interesting new contacts.

What if there are multiple pins attributing to different sources?

Find the original source and re-pin that one. Where possible re-pin the original sources rather than a blog post or Google image. Most bloggers will credit the image to the creator or photographer, click that link and pin that image. If there is no link or image credit, the image could belong directly to the blog’s owner so it’s ok to pin.

As you can see, it’s hard to abide by the pin etiquette and drive traffic back to your blog or website using other peoples images and creations. In the 30 day Pinterest challenge we look at ways of gaining unique, pinnable images that you can use. Grab a pre-sales copy for just £4

Sarah

 

 

 

How do I Improve my Google Plus Profile?

A sneak peek! I twisted Sarah’s arm and she’s giving us a quick look inside the 30 Day Google+ Challenge. Enjoy!

You’ve got your Google Plus account, adjusted your privacy settings and set up your Circles. What do you do next?

It’s now time to take a look at your Google Plus Profile. G+ profiles show up in searches and it helps people decide what circle they add you too. It’s important to get your G+ profile right. Your profile shows when someone presses the “about” tab on your profile.

Let’s take a look at my friend Steven’s profile. Imagine you’ve never met him or heard of him before.

click to enlarge image

If you had just discovered Steven’s profile, you’d be hooked enough to add him to a circle.

  • Add images. Make your profile pic a pic of you. The 5 images across the top can be images that describe you, your work or things that you find important.
  • Add links to make it easier for the reader to understand who you are and what you do.
  • Remember it’s ok to brag / boast about something. Put something memorable in this section.
  • It’s okay to leave things out. If you don’t want to mention what schools, colleges and universities you went to, that’s ok. If you add them it can reassure people that you are “educated” in what you do – it can add to your credibility.
  • Add links to your other social profiles so people can follow you on those sites.
  • Remember to add links to your websites and blogs

The more hooks you have in your G+ profile the more likely you are to be added to a Circle that’s listened too. The secret is to get the right balance of business and personal. I work to the rule if I wouldn’t want my mum to read it it, then I don’t write it.

Depending on your privacy settings you can see what type of content you share in your circles. For me this is a big indicator of where to place a person. If it’s things that I find interesting then it’s easy to place them. If I see they share other people’s content I can see that they are getting around and may share interesting things even if I don’t like their recent shares.

If I see a logo as a profile pic and a heap of self promotional tripe then I don’t add the person to anything. I move on to find someone else of interest.

Take a good hard look at your G+ profile.

Would you follow you?

Sarah

If you haven’t already grab a copy of the 30 Day Google+ Challenge here

Grab it pre-sale asap

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Don’t bother with Google Plus

If you have been off visiting another planet, buried deep in the snow or only read mainstream newspapers I’ll forgive you for not hearing and knowing about Google Plus. Anywhere else, and you have no excuse ;)

Google Plus is a terrific tool for small businesses everywhere and if you get to grips with it you will reap the rewards.

It takes a bit of work, if you don’t like work stop reading now and go and play with your kittens or something. There’s no such things as a free lunch and Google isn’t handing you one right now either.

A little effort, spread over 30 days and you’ll see terrific results.

Grab it pre-sale asap

1. Go and get a Google Plus account. Right now.

2. Create a circle and call it “just for me”. Drop the URL of this post into that circle. You know where to find this article now, so come back often.

3. Add a G+ button to your website and blog 

4. Ask some friends to Plus a page. Make note of the pages usual traffic and see how much better it does once it’s been plussed. A week is all it takes to see better results.

5. Getting into it? Need some more tools? Take a look at this post  - 13 tools for smarter Google Plus action.

6. If you need more info on how to start Google plus; Chris Brogan has some screencasts on how how to change your privacy settings.

7. Anson Alexander has a great post on how to use your Circles.

8. Sharing good content with relevant circles is essential to growing your relationships. Need  a Google Plus bookmarklet – handy for sites and pages you wish to share and they don’t have a g+ button.

9. Upload some images to your profile. People are visual and having a profile image and several images across the top of you profile means you have put some effort into being on Google Plus. You are more likely to be added to circles if people can see what you look like. Personally I never add a logo to a circle to me it’s an indication that all I am going to get from that person is self promotional rubbish.

Of course if you don’t want better search traction, better engagement experience and more customers then don’t bother with Google Plus. Carry on as you are and let your competition get ahead of the game.

Sarah

Want to make the most of Google+? Sarah is the author of The 30 Day Google+ Challenge, available to prebuy now at just £4

 

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10 ways to monetise your blog’s content

Cheque from Google AdSense

Image via Wikipedia

There are prolific and talented bloggers all over the ‘net that aren’t making a penny. They are failing to monetise their blogging not because their blog isn’t very good, but because they don’t know how. In this post, one of our affiliate marketing series, we’ll look at the why and explain how it’s not hard to monetise your content.

  • Services (done for you)

If you don’t tell your readers what you do, they can’t buy from you. Have a services page on your blog and refer to it in your content. You may prefer a “Hire me” page or a consulting page.

  • Consulting and coaching

Again a page and references to your consulting / coaching services in your content. Your call to action after each post can refer people to your consulting offers. If your readers don’t know that you do it, how can they book it?

  • Sell your own products

If you have your own products sitting on your desktop they are never going to monetise your blog. You will never earn a thing whilst they are sitting there doing nothing. If you haven’t got an ebook or information product looking at creating one. Ebooks are a great way for potential clients to sample your abilities before they make a leap to your consulting and coaching services.

  • Affiliate offers

Find complimentary ebooks for your content and review  / recommend them. Add your affiliate link and you will make some sales. Go over old content and see if you can add a link for a relevant product. Look at your stats see what your most popular posts are and see if there is an opportunity to monetise that content.  Consider adding a toolbox or resource page in which you list how your blog was set up and what tools you used. Sign up to some affiliate networks and have a look around.

  1. ClickBank,
  2. PayDotCom
  3. Share-a-Sale
  4. Commission Junction

Are just four places you can find good quality products for your toolkit / resource page

  • Google Adsense

Google Adsense isn’t for everyone but if you want to cover your hosting fees and a blog revamp every now and then this is the way to monetise for you.  Don’t think you can’t earn decent money using Adsense because you can. I have a friend who has Adsense sussed and he earns £2,500 a month from it. He blogs twice a week about Gardening. Yes, gardening. Very niche.

For local and mobile advertising oin your blog take a look at Chitika. For some bloggers this is a good revenue stream. I have not tried it myself but that doesn’t mean you can’t look into it.

Kontera specialises in ad links that are in text. The ad is underlined and linked so if you reader clicks through you are rewarded. I have mentioned a few times in this series of posts (about monetising your blogging) that affiliate links in the content itself convert better. If you don’t like Adsense and don’t want the hassle of sourcing the right affiliate links then this is for you. Kontera understands semantic content and acts accordingly. It’s intelligent and responsive to your readers needs and doesn’t detract from the reading experience.

  • Ad Networks

BuySellAds is one such network, and it’s a huge network. Huge. Have I mentioned that it’s big?  BuySellAds has excellent customer service and are very responsive. It’s worth looking into. Think that you have to be generic in your ad network? Think again… if you are a mummy blogger / parenting blogger / pet blogger or Latino blogger then take a look at the BlogHer network.

Into advertising, art and design? Take a look at http://fusionads.net/ and think that you are just too niche for advertising or it will conflict with your personal beliefs then you can take a look at http://beaconads.com/.

With a bit of creative searching you can find an ad network to monetise your blog.

  • Sell Advertising

Add a page to your site that says “advertise here”. Simple. As I mention in the coaching and consulting section, no one can book it if they have no idea you offer it. Need someone to manage it for you?  Take a look at https://www.isocket.com/.

On your advertise here page your potential advertisers will want to know how many visitors you have and their demographics. Now is the time to install Google Analytics if you have’t already.

  •  Sponsored posts

Over at Birds on the Blog one of the ways we monetise is through Sponsored Posts.  This section is headed up for us by Suzan St Maur from How to Write Better. Suze liaises with the post’s sponsor, extracts their aims and then creates a quality post for them. Suze’s writing and editing skills means that the quality of the post is not compromised or spammy, but of use to the reader and the advertiser. Your potential advertiser may just wish to add a banner to your post or a link. Paid links are generally set to no-follow so you don’t get a penalty from the search engines for taking payments for links.

You don’t have to do all of the above,  start testing a few of them and your blog will soon be monetised.

Things to remember when monetising your blog:

Research your potential advertisers, don’t compromise the quality of your site by going with just anything. If you are not sure, err on the side of caution.

Not every post has to have advertising and affiliates links in. Go with what you are comfortable with.

If you are unsure then start with a few product reviews – my review post formula is here.

You still have to build trust – 5 ways to build trust on your blog and you might be asking some of these 15 FAQs about affiliate marketing via your blog.

Need a checklist to help you out?

Subscribe to Nikki’s newsletter, the ebook, the checklist and the planners are coming soon

Sarah

PS tell us what you use to monetise your blogging, or get accountable and tell us in the comments what you are going to try.

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What Type Of Affiliate Marketer Are You?

What type of affiliate marketer could you be?Affiliate marketing is one way to earn money via your blog. Other ways are by promoting your services and by selling your own products.  There are some very different affiliate marketing models which we will explore in this post, see what type appeals to you.

Niche affiliate marketing means building smallish / micro sites in different niches. These sites are set up with the aim to promote one or more affiliate products for that niche. The products can come from multiple sites like

Some niche sites are set up with the goal of promoting AdSense, they need to have great keyword-optimised content to get found, for that content to be relevant to the reader in order to gain the click. See Nikki’s 30 day SEO challenge if you are thinking of doing this, it will help you get better results.

Another method of affiliate marketing is setting up a pre-sell page to promote only one product. These are known as squeeze pages, that page then leads to the product creator’s sales page.

Depending on how good a copywriter you are depends on your success here.

If you are good at writing copy that converts then give it a go. If you are not, check out this review of the sales copy master class. The downside to this model of affiliate marketing is the product you are trying to sell might be fab but the sales page you direct the prospect too may just stink.  Another thing to consider is that sometimes you can go a bit overboard with marketing  this page, that you think you are promoting the site when you are actually spamming people to death. Because it’s only one page you are relying on a lot of luck (and SEO judgement) to get found.

Tools that can help you create a fast slick squeeze page

  • Genesis
  • Premise

Some affiliate marketers do product reviews, or simply post on their blog about topics of interest or concern in their niche and mention various products as possible solutions. Affiliate links in the content itself converts far better than affiliate banner placement.  BUT a well written article and an add placed nearby can work almost as well – think newspaper advertorial style. If the newspapers do it, they do it because it works. They don’t waste newspaper space on things that don’t work.

Don’t disregard marketing to your newsletter with affiliate offers.

They have to be relevant to your audience. If you blog about cats and have a small email list full of fellow cat lovers sending them an offer about a great credit card deal may just ruin your credibility and their trust in you. See this post here about building trust as when you use affiliates links.

Amazon associates imageOther sites (Like Birds on the blog) focus on promoting Amazon Associate links. Again these can be in content or via reviews. If you review a book at the end of the post you can insert an Amazon Associates link. Think of this as a service, you write a review  - open and honest and at the end is your link and perhaps an image of the book. If it piques the interest of the reader they will click through and buy a copy. You can review all kinds of products through Amazon – music, DVDs and toys.

No matter what niche you blog in you will find one aspect that you can monetise through Amazon.

  • Mummy blogging – toys and games reviews
  • Food blogging – cookbooks and cooking equipment
  • Transport blogging – Sat navs, maps and other equipment

There is more than one way to market affiliate products online some are natural and organic, some take a lot of work. Keep in mind you don’t have to follow one way only; you can use a combination approach to monetise your blog.

Sarah

PS We have a book about monetising your blog using affiliates. Subscribe to Nikki’s newsletter to find out more. Remember, we don’t market the slutty way. We market using open and ethical ways and if that appeals to you then this guide will be perfect for you. Subscribe asap; our best offer for this guide comes through this newsletter.

Recruiting affiliates – when you have a product

In my last guest posts here we have looked at building trust as a person looking to monetise their blog. We looked at the 15 most FAQs that people new to affiliate marketing have. In today’s post we are jumping three steps ahead to talk about how to recruit affiliates to promote your own products. man and woman chatting over coffee

Recruiting affiliates for your own products can be done two ways, the easy way or the hard way. The easy way involves taking our experience and expanding on it :) we have listed 6 ways you can recruit affiliates, 5 the easy way and one the hard way.

The Easy Way – Just Ask.

Ask. Actively research and locate people who may be interested in your product. It might be writers, it might be bloggers or it might be other marketers in your industry. No matter who they are just get in touch with them and ask. If you are too shy /too scared / haven’t a clue then get someone in to help or outsource the role.

Have an email newsletter? Ask your list if they want to be affiliates, share with them as much detail about the product and who you are trying to reach. Your list can be a great asset to you if you share great content with them and listen to what they say. You can even ask for introductions to people who might be interested in your affiliate scheme.

Ask your social media contacts

  • Use twitter
  • Ask on your fan page
  • Ask if you can share a post with your request on other peoples fan page
  • Ask in LinkedIN groups
  • Ask in your G+ circles

Ask your customers if they would like to promote the product for a commission. They already know what the product is like since they’ve already purchased it and used it, they know all the great things about it. They may not understand the affiliate terminology, so word it to what they do understand. Would they like to promote your product for a commission? The right language will help you get plenty of the right kind of affiliates.

Ask your readers – Got a sales page? Then add a link for affiliate info to the bottom of your sales page. People who buy the product may be interested in promoting it for you as well. If it’s an ebook or information product add a link to the affiliate recruiting page in a section called “Did you love this product?”. In this section you can make suggestions for your readers to promote you if they liked what they read. You can show them that if they share then they can be in a position to earn some money from that. Now, not everyone will take you up on that but some people will.

The Hard Way

The hard way involves sitting back and waiting for potential affiliates to walk up to your house and knock on your door. If you choose this option, let me know how it works out for you.

There are many more ways of recruiting affiliates, we’ve only touched on a few here. Start out with these ideas and you will soon have a database of suitable affiliates for your products and ebooks. Remember not everyone you ask will want to be an affiliate and not everyone who is an affiliate is capable of selling / promoting. It’s up to you to guide and support your affiliates.

Sarah

PS I mention that these are just some of the ways, tell me what ways you have used to recruit affiliates in the comments.

15 FAQs when using affiliates links in blogging

In my previous post here I wrote about the 5 steps you need to build trust in order to monetise your blog. In today’s post I am going to give you some FAQs about using affiliates in blogging. Let’s get the “facts” into the open.

1.Do I need my own products to use affiliates on my blog?

Affiliate marketing is an interesting option when it comes to monetising your blog because it doesn’t require that you create your own product. You are simply sharing great products created by other people, you are in effect a retailer. You sell a product and you are paid a commission. But it’s not automatic money, it’s not the equivalent of a printing press in your basement. This may come as a shock but you do have some work to do to generate traffic to your blog in order to make sales.

2. How do I set up an affiliate blog?

The first thing you want to do is register a domain in your niche with keywords in the domain, for relevancy. This is not essential, it just makes your life a little easier. You might not be in the “make money” niche (in fact I strongly advise you not to be in that niche) – you might choose to promote fitness products as you will blog about health related issues. On our courier blog we are affiliates for Satellite Navigation systems, a tool we use every day in our business. The Sat Navs are naturally related to our driving business -when promoting affiliates you will do better with products that are in your niche and that you can make a business case for.

Once you get a domain and have reliable hosting, install the WordPress blog onto your domain. If this is too much then talk to Nikki, or talk to me. We both provide this service. Don’t faff about if you are clueless, you will waste a whole heap of time that you will never get back.

3. But don’t I need all that SEO stuff when I blog?

Sure but it’s not hard. Nikki has a book on it and a 30 day SEO challenge.

You need to get all of the WordPress settings in place before you begin to add your content. Little things like the permalinks so that each blog post has a URL that’s search engine ready. (More on optimising your WordPress blog here and here) If you have custom graphics or a premium theme such as Genesis install them prior to content creation. Get the blog looking as good as it can (without going on a perfection bent).

Google might be knocking on your blog door quickly or it may take awhile to find your blog, either way you will want to have some sort of content for them to crawl and index so the search engines can start to send you relevant traffic. Write a dozen posts before you start promoting your blog. You can date them retrospectively, so it doesn’t look as if you have posted all the content in the last ten minutes.

Before you begin to add affiliates to your blog, you need to keep in mind that your blog is going to act as a beacon for visitors in your industry. Those people will be relying on your recommendations, so it’s best if you truly identify the products that can fulfil their needs. You need to recommend your affiliates honestly. Remember our advice in how to build trust on your blog?

4. Ok, I see it’s not a dirty thing to do but what can I promote?

You can promote a variety of tangible and digital products depending on your blog’s niche/ industry / marketplace. You need to do a little research and you will need to know all about your ideal reader, but if you are already blogging you already know about that anyway.

5. Where can I find some affiliate programs?

You can get signed up with the affiliate programs at

6. Yeah but how do I start this on my blog?

Start by making a list of items you want to promote. Your blog can review and recommend certain products, so you’ll want to explain what the product is, why it’s a good investment, and how it compares to its competition. The review post formula I use is here. Reviews are the easiest types of content to create as an affiliate on your blog. Review sites on their own are a tough niche to crack, but we are not talking about creating a review site we are talking about adding reviews to your existing blog content mix.

7. Can I do this anonymously? I don’t want people to think I have sold out…

The more personality you breathe into your blog, the better it will convert.

A cold blog where the visitors don’t get to know the author doesn’t engender trust. The audience does not respond. You may think you are being professional or protecting your reputation in your review but people buy from people and if you have tried affiliate marketing through your blog in the past, this is probably where you have come unstuck.

As for selling out, how do you pay your rent? You are a business not a charity.

8. Do I have to pay for products to review / recommend?

You can sometimes get complimentary review products from information product creators, if you indicate that you’ll be reviewing it. But that is the exception not the rule. Make sure you buy a copy or item so that your reviews are real and unbiased.  This is another reason why affiliate blogs fail to convert – the reviewer has never used the product; they are just looking to make a fast buck (and it shows). If you are offered something to review and it’s free of charge, you need to be sharing this information with your readers.

9. Can I post a bad review of a poor performing product?

A good balance of pros and cons is crucial to the authenticity of your affiliate related blogging. If everything’s always rainbows and unicorns and you never find anything wrong with a product, then alarm bells will scream at your visitors, who will know you’re just in it for the money. Honesty is the best policy. Share why you didn’t like the product and build trust with your audience. They make their own decisions.

10. Should you use banners and ads on your blog for affiliate products?

My personal experience indicates these are poor performers. You will need to tweak and test for your audience. What works for some may not work for others. The right products with the right information means your banners become more effective. Go banner and advert crazy and your readers will go elsewhere.

11. Should I have an email list for this type of blogging?

You should have an email list for any type of blogging. How do you stay in touch with people if Google sandboxes you? go hook up with Aweber and start your email list.

12. Do I have to declare an affiliate link in post

No, and you don’t have to tell your mum you have taken up smoking again, or that the cheque is not in the post or your husband that you spent £200 on a pair of shoes… but it helps if you do declare them. Ok, maybe not the husbands and shoes part ;) This is about trust and believe it or not people can make their own decisions when it comes to clicking a link and buying a product, so declaring an affiliate link will not hurt you.

13. Individual or blanket disclosure of affiliate links?

I use both methods. Nikki declares each affiliate link. The reason I don’t always declare them is sometimes the affiliate links are added after I have written the blog post. So on my about page I mention that some of the links may be affiliate links, that I am not being dishonest just sometimes I schedule a post, add a link a few days later and forget to mention what type of link it is by the time it has gone live. Disclosure is better than no disclosure.

14. I want to hide my affiliate links, I don’t want anyone to know about them

If you are that convinced that you should be hiding your affiliate links then you can use a plugin on your blog to change the links, there is Pretty Links Lite and there are paid plugins that also do this. I don’t know what they are because I don’t actually hide the affiliate links in my posts.

15. Remind me again Sarah why I would be interested in affiliate schemes on my blog

Ok, let’s be honest here. Blogging is not free. It takes time, it takes patience and it costs money for the hosting etc, you are not going to get mega rich using affiliate links in your blogging. Over on Birds on the Blog our affiliate revenue goes to educate two girls in Uganda. Other bloggers use their affiliate revenue to pay for their personal development. If you wish to make a mint at affiliate marketing then you need to explore other routes and get different advice from people who really do make a packet at this. But if you want to add extra revenue to good content, then this is for you.

And isn’t money why are you blogging in the first place? Surely you are blogging to get your business noticed and gain leads and sell your services? don’t kid yourself that it’s anything otherwise, we are all selling something.

Sarah

Sarah Arrow is a UK blogger who tweaks, tests and often breaks things. Together she and Nikki have put together a guide that will show you how to monetise your blog without making you feel like you live in a brothel. Sign up to Nikki’s newsletter to find out more.

 

 

Monetising your blog – 5 Steps to Build Trust

Trust, according to the saying, is much more easily destroyed than it is built. Building trust can be likened to building a sandcastle close to the sea – it’s beautiful when it’s built and everyone stops to look, but just one big wave will wash it all away.Sandcastle

So how do we build trust in order to monetise our blogs?

The answer appears to be quite simple on the surface – good strong content. If we dig a bit deeper we can see that it’s more complex and that to build trust via our content we need to do 5 things. Failing to do one of the five things means there is a disconnect or friction and our potential buyer walks away.

1. Failing to recognise objections

If there’s an objection in your product / service or offer, address it upfront. Don’t ignore it or pretend it’s not there. You look like you are clueless. The clueless look doesn’t make you very credible.

Example: You’re selling slimming pills that are effective but causes sleeplessness for a couple weeks. The first step is to  acknowledge it. Customers  are not stupid, before making a sale they will search for reviews and conversations surrounding your  slimming pills. They will probably read about the sleeplessness in reviews and forums. Address the objection and make it  less of an issue by comparing it to the benefits. If the benefits outweigh the objection and you are open, you will have built trust.

2. Making a Claim You Can’t Prove

Fingers, crossedDon’t claim that you can teach someone how to make £10,000 a month if you can’t prove it.

Never make a claim that’s bigger than what you can prove.

A smaller claim that’s less impressive will generate more conversions than making a huge claim that you can’t prove. You look an idiot if you make ridiculous claims. Your reputation is washed away like that sandcastle on the beach.

Make a claim that’s reasonable and let the customers decide for themselves whether or not to buy. Of course, it should go without saying that you still use powerful language and write great copy.

At the core of your offering you should always be clear and honest about what is for sale.

3. Ignoring Your Brand

Your brand affects your traffic and your conversions. It’s an often overlooked element by many marketers.

Never underestimate how much people might know about you before they land on your blog. There’s a good chance they’ll know about the quality of your product, your credibility as a person and what other customers have experienced – all before they land on your page.

Example, you know that Nikki shares good advice to small businesses marketing their business online. You will know that Nikki is passionate about effective social media marketing. Her brand is open, honest and strong. If Nikki started suggesting you buy Facebook ‘likes’ or automated link-building services you might stop and think. There’s a big disconnect, it’s just not Nikki and her brand and you can bet that’ll influence her readers buying decisions. They know and trust her brand and if something is not quite “Nikki”  then people will walk away.

Pay attention to your brand. Know what you stand for.

  • Release top-notch products
  • Provide first class service.

It might not seem like it’ll pay off in the short term, you may feel frustrated that you are not getting the results that you want but in the long run it’ll make all the difference.

4. Not Having a Professional Blog Design or Selling via a Free Site

Do ugly sales letters outperform well-designed blog pages? For a one off sale, the answer is yes. But in the long run, if you want to get people to trust you and buy from you again and again, having poor sales letters, crappy emails and poor blog design will hinder you rather than help. You can create really spectacular-looking blogs with Genesis. All you need is a little bit of know-how.

If you are selling (well attempting to sell) from your blog because that’s what monetising your blog is; selling from it, you have one mega disconnect if you attempt it from a free site such as a blogspot /blogger / wordpress.com site. You are saying “buy this premium, all sing all dancing product from me because I can’t afford my own site and I am a digital sharecopper“. Ok,you might not say you are digital sharecropper but the truth is you are one. A free site is harder to monetise and doesn’t build the trust you need.

5. Reeking of Eau De Despair

Some sales copy give the impression that they’re “screaming” at the reader to buy. You will have seen those internet marketing sales pages that are all yellow highlighter and red headlines, packed with testimonials that give off a whiff of desperation. Do you buy from them? Of course not. You can smell the desperation.

Don’t get me wrong, great copywriters can make this style of copywriting work. For us mere mortals this style will more likely turn visitors off than actually generate a sale.

What do you think is important to include, in order to generate trust?

Sarah

Sarah Arrow is a UK blogger, who tweaks, tests and experiments to get blogs converting into leads and sales. She’s also the director of a same day courier company. Together, she and Nikki are creating a master guide to monetising your blog, the tried and tested way. Subscribe to Nikki’s newsletter to find out more.

 

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