Are You Man Enough?: Social Media Campaigns & Why They Work

Don Athaldo

If you want to quickly and easily reach a lot of people without cost, Facebook is the place to do it.

With over 800 million active users, Facebook is by far the most ubiquitous social network. Taking advantage of its access to millions of people for your promotions and campaigns has never been easier.

Many companies are becoming hip to the trend of the power and reach of social.

Much in the fashion of radio giveaways back in the day, social networks are now being used for campaigns and promotions to drive user interaction and spread the word.

Are You Man Enough?

One of the latest Facebook campaigns, Blue Nile’s “Are You Man Enough”, challenges guys to create interesting, original, romantic or witty videos or written entries that show they are manly enough to propose to their girlfriends – in front of the entire world, nonetheless. The winner will be flown first-class out to New York with his girlfriend, put up in a hotel, provided a free dinner and spending money; he will then propose live during the opening of NASDAQ on Black Friday, November 25th. And the best part? The winning guy receives an engagement ring valued at $7,500 to slip on his gal’s finger after she says “Yes!”

The contest encourages guys to be bold about their love in addition to thinking about wedding plans, possible dates or engagement rings. The creative heartfelt entries show that proposals are a huge step for guys to take, and that many guys are not only willing to take this leap, but to do so with charm.

Why These Contests Work

So, what is it about social media campaigns, promotions and contests that make them great for business?

Reason #1: People love anything they can get for free, without having to work for it. Submitting a video or writing a short blurb doesn’t require much effort. Compared to the time, effort and money people would have to put forth to fly first class to New York and get a $7,500 diamond ring among other things, creating a video or essay isn’t bad at all. Smaller competitions and giveaways for concert tickets or free lunch through Facebook or Twitter require even less effort. Typically, users just write something about how much they love The Goat Cheese Collective and they’ve won free tickets to the concert. Or they write about how great the Chicken Tortilla Soup tastes from Gina’s Diner and they’ve won free lunch. Whenever people don’t have to do a lot to get something free from the Internet, they’ll most likely do it.

Reason #2: These contests involve little risk. The social media campaigns don’t require people to physically go anywhere, run the risk of being ripped off, provide much personal information or sit through a three-hour session or tour. They have only to interact with business pages on Facebook or Twitter, something they do daily, and then receive free goods or services.

These campaigns are great for smaller businesses that want to build their online presence. Offering a free small item each week will keep users constantly coming back and is perhaps easier for small companies to pull off than offering a huge trip. People will also tell their friends about the contest, which brings even more traffic to your site. Lastly, if you’re unsure about whether this approach would work for your business, you can always start small to test the waters, and then build up to something larger.

Henry Fitzgerald is a technology consultant based in Seattle. When not geeking out over the latest tech gadgets, he spends his time cooking, playing soccer, and sailing. Check out his tech blog here or follow him on twitter:@hfitzy34

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About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.


  1. Charlotte74 says:

    Facebook is the place to be. You can get a huge amount of traffic compared to traditional methods like SEO and giveaways/contests are a great way to go about it.

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