Are you getting the right message across?

nikkigothLike a lot of small business owners, you’re probably Tweeting, Facebooking and Blogging your heart out, and hoping that you’re getting the right message across.

But are you?

You see, it’s not what you’re saying that matters, it’s what others are reading / hearing.

I often wonder what people think when they hear or see my name, do you?

Klout tells me that I Tweet mainly around the areas of:

  • Marketing
  • SEO
  • Business
  • social media
  • media
  • public relations

Which is probably about right.

But that only tells me what I’m saying, it doesn’t tell me what others are hearing.

So periodically I put out a Tweet or Facebook message along the lines of “What do you think of when you hear or see my name?”

Inevitably there are many people who come back to me saying:

  • SEO
  • Social Media
  • Blogging
  • Facebook
  • Twitter

But more and more recently I’m seeing people saying other things such as:

So what does that tell me?

Well it tells me I’m doing something right, I hope!

Yes, people know who I am from a business perspective, and the services that I can offer to clients, but they’re also beginning to get to know ME; who I am, what I like or dislike, what’s going on in my life.

And it’s served me well.

When my daughter was born, I got warm wishes from many people, and new clients understood that there would be a delay in their work as she was early and I spent 5 days in hospital.

When people already know I live in France, they know our relationship will be phone and email based, and don’t expect face to face meetings.

When I had internet problems and had to work from Macdonalds, I lost just one potential client, because everyone was aware of my woes and how I felt about the issues they caused.

They know me. Not some corporate, stiff company image I’m putting out – the real me, warts and all.

What do your followers / likers / readers get from the messages you put out? The real you? Or the corporate you? Ask them now – I guarantee you’ll be surprised 🙂

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About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.


  1. We are going to get chickens, so I will look to you as a chicken expert as well as for all things Google – searching Nikki Chickens revealed a specialist Facebook page – but Nikki Pilkington Chickens brought me to your rat recipe – – I am totally impressed

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