Advanced tips for Twitter – you need to read this!

First off, an admission – this isn't MY post. It's from the fab Chris Brogan, and he's said that it can be reposted as long as he's given credit. Here's the original post: 50 Power Twitter Tips

Rather than just repost his thread, I've picked out my favourite of his tips from each section  – please do read his original post to get all 50!

Intent (Human Artist)

  • Don’t read EVERY tweet. It’s perfectly okay. You have permission.
  • Promote other people 12x to every 1 self-promotional tweet.
  • A lot of @replies shows a lot of humanity/engagement.
  • Promote the new/less followed more than the “names.”
  • Everyone does it their own way. You’re doing it wrong, too- to someone.

Technical

  • Leave 20 characters or more space in each tweet to improve retweeting.
  • Make hashtags small and simple. We need room to tweet.
  • If software allows you to “post updates to Twitter” as well as to the app, don’t do that. We rarely want to see them.
  • If you develop software that pushes updates to Twitter, be VERY explicit how that works.
  • Every time you use OAUTH to give apps permission to use your account, you open a potential security hole. Check your permissions monthly.

Business

  • Spamming us repeatedly is okay. We just unfollow you.
  • Finding people who need what you’re selling trumps advertising to us.
  • Your customers might not be on Twitter. Use rapleaf to find them.
  • Invite your customers to Twitter, then make it worth it for them.
  • Use Twitter as a personalized communication tool, not another blast.
  • Just make money and then the boss won’t ask about ROI any more.

Integrated Usage

  • Apps like TweetChat.com make following event chats really easy. Put in a hashtag and go.
  • Tweeting the content of events is nice, but so is occasionally making a real live connection with the speaker.
  • It’s okay to tweet your blog posts, but try asking a question that leads readers into the post.
  • Can you invite Twitter followers to your other social platforms, like LinkedIn or Facebook? Sure you can.
  • Tweets that point us to photos and/or video and/or music, etc, are always a great way to enhance the experience.

Off-Twitter

  • Are your tweets really what you want to show in your sidebar? Doesn’t that direct people away from your site?
  • Apps like VisibleTweets.com are neat, but can be very distracting at events.
  • Don’t forget to invite people from off-Twitter to follow you on Twitter. Include your actual Twitter ID (I see lots of “follow me on Twitter” with no details).
  • Asking questions on Twitter makes for very interesting commentary and opinions for blog posts.
  • If your only marketing efforts are on Twitter, start building an email marketing list. Never put your eggs in one basket.
  • Start thinking in 120 characters (remember? save 20). Every bit of this advice is tweetable.

As always, fab points from Chris – be sure to visit his original post and let others know about it!

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About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.

Comments

  1. Thanks for the great post,
    I have just started using twitter and can find it a bit daunting at times as i"m not always sure what to tweet. I have tweeted about my latest blog post a few times without promoting other people 12x. I will be doing that from now on.
    "Everyone does it their own way. You’re doing it wrong, too- to someone"
    This statement also makes me feel more at ease with whatever I decide to tweet.
    Thanks again
    Adam

  2. Thank you so much for the twitter advice.
    I’ve always wondered how to use twitter properly for promoting my business and others.
    You cover it very well.
    There are some people on there who just spam and spam, and don’t really care if anyone else is tweeting them.
    Thanks again,
    Aviva

  3. buildandbalance says:

    Nikki, Thanks for reposting Chris’ tips. There are some really good ones in there. Tough thing about replying to peoples tweets is that about 50% of the people whose tweets I reply to never tweet me back. It seems they’re too occupied to notice that someone has replied to them, or worse, they notice it and don’t care to engage a stranger. It’s all right, I just keep on going as engagement on Twitter is much more fun than simply tweeting in one direction.

    Now, one additional tip from me: Write people a real message who follow you from time to time. They’ll appreciate not getting a standard DM, but instead a genuine message of appreciation that’s personalized to them. Try it!

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