But did you know that there is a difference between having your blog hosted by WordPress themselves, and hosting it on your own hosting (known as self hosting)? If you didn’t, don’t worry, a lot of people don’t.
To clarify, if your blog site has an address something like http://yourcompanyname.wordpress.com or http://yourcompanyname.blogspot.com then it’s hosted by either WordPress or Blogger / Blogspot.
If your blog has an address something like www.yourcompany.com/blog then the chances are it’s self hosted (although hat’s not always the case, drop me a line if you’re not sure and want to check).
So, read on to find out just 5 reasons (there are many more) why you should be self hosting your WordPress blog if you’re serious about your business blogging.
You’ll have more credibility
It used to be that if you had an @aol.com email address or a geocities domain name, you were seen pretty much as ‘second class’. And the newer version of that seems to be having a WordPress.com or Blogspot.com domain name for your blog.
It’s pretty simple – do you want people to see that your blog is a part of your business, or are you happy with them thinking you’re ‘playing’ at it?
I know and you know that there are some great blogs out there that AREN’T self hosted – but if you want to be taken seriously in 2012 then your blogsite needs to be either a part of your main site or have it’s own domain and be hosted on its own web space.
Are you serious about your blog?
You’ll get better search engine positions
A simple fact of life is that free blog sites just don’t do as well in the search engines. Quite odd really, especially as you consider that Blogger is owned by Google! But that’s how it is.
Add to this the fact that you can get some great SEO plugins for self hosted WordPress and it’s a no brainer.
Do you want your potential customers to find you when they search on Google?
You’ll have control
OK, it’s unlikely to happen, but what would you do if WordPress decided to take down your blog? Or remove your blog posts? Or jus remove access to them for a while?
While you’re hosting your blog on a freebie site, you’re at their mercy – your content belongs to them and there’s nothing you can do about it.
Self host, and YOU’RE in control – you can back up your posts, move them where you like, and run pretty much no risk of your account being closed down and your hard work wiped out.
Would you like to be more in control of your content?
You’ll have a better choice of themes
There’s a massive range of themes on WordPress.com, but let’s face it, how often have you seen the same themes being used time and time again by different industries? With self hosted WordPress you can have a hue choice of themes, from an out of the box standard one to one that matches or complements your own website.
Do you want to stand out by looking different to everyone else?
You’ll have better plugins
I alluded to this earlier with the mention of SEO plugins, but there are a whole array of plugins that you can use on self hosted WordPress but not on the free hosted version.
From Social Media plugins to sharing plugins to commenting plugins to analytics plug ins and beyond – if you’re serious about your blog you need quite a few of these plugins.
Are you serious about your blog?
In short, self hosted WordPress is the way to go if you want to look professional, have more control, have flexibility and make the most of your blog – what’s stopping you going self hosted today?
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