Archives for July 2014

Think Social Media needs to take up all of your time? Think again!

One of the things I hear the most is how people stay away from social media because they think it will take up too much time, or they stopped ‘doing it’ as it sucked up their time.

This great infographic from Dendrite Park shows that this needn’t be the case. In just an hour a day you could:

  • Curate content
  • Write blog posts
  • Manage Facebook
  • Deal with Twitter
  • Explore Linkedin
  • Add to Google+
  • Use Social Bookmarking
  • Track and measure through Analytics

The accompanying article is well worth a read and might help you to get a handle on the time social media actually takes.

social-media-thirst

Scheduling Tweets for best effect

This is an extract from the 30 Day Twitter Challenge by @NikkiPilkington

bufferAs we’ve said, Twitter search is constantly changing as more and more people Tweet, so staying on top indefinitely is pretty difficult.

With this in mind, let’s look at scheduling your promotional Tweets throughout the day / week.

Now, if you use Hootsuite or Tweetdeck, you can do this easily, but what I prefer to use is Buffer (that’s an aff link but I don’t make any money, just get brownie points!).

Buffer allows you to add Tweets to a kind of storage area, and have them Tweeted out at intervals, rather than bombarding followers with a series of 5 or 6 Tweets – we’ve all seen that happen and know how annoying it is.

You can set the times that your Tweets go out through buffer, and you can schedule to multiple accounts if you have more than one.

If you don’t Tweet much, then it’s best NOT to schedule all 5 of your promotional Tweets to go out on the same day – maybe one in the morning and one in the afternoon.

If you Tweet a lot, then you can get away with maybe 3, definitely no more than 4, promotional Tweets a day.

Set up your times in Buffer app, and set up your Tweets – Buffer will send them out at the times you’ve asked.

Similarly in Hootsuite and Tweetdeck, set them up for the week and forget about them.

Not only will they bring in traffic from your followers and increase awareness of what you do, they’ll enable you to be found in search and gain new followers and interest.

So, set up your Tweets for the next few days and you can forget about promotional Tweets and concentrate on the fun ones!

Like this tip and want to get 29 more, along with Twitter strategy and details of how to REALLY get business from twitter? Get the 30 Day Twitter Challenge below:

How do YOU get inspiration for blog posts?

(This blog post was originally written in 2011 so some of the information is out of date, but the principles are still valid)

wordpress-premiumthemesIt’s interesting to see the reactions when I tell people that I write upwards of 20 blogs per day – not for myself, but for clients.

Some think it’s not possible, some think it’s crazy, and others think ‘ghost blogging’ is wrong.

Now I’m not going to go into the rights and wrongs of ghost blogging, because it’s a whole other post, but I’m going to tell you how I manage to write so many blogs, and where I get my inspiration from.

Firstly, let me tell you the kind of people I write blogs for – it’s pretty varied:

  • a handbag website
  • a kiddie’s clothes website
  • a cosmetic surgeon
  • a hotel
  • an accountant
  • a company specialising in interactive voting
  • 3 web designers
  • an SEO and Adwords company
  • a wedding organiser
  • a fireworks company
  • a security marking company

This is not counting writing for my own blog, for Birds on the Blog and for guest slots in other places. It all adds up to a lot of blogs!

So how do I do it?

Firstly it helps that I’m a pretty fast typist – and the words come out of my head and onto the keyboard pretty quickly, so most blog posts take very little time to write, once I have the idea.

How do I get the ideas?

Inspiration strikes in the strangest of places – for example I thought of this blog post while sitting on the pation drinking a cup of tea and watching my chickens :)

I get blog ideas all the time, from things I chat about with friends and family, from watching the TV, from reading and more. Whenever I get an idea I jot it down either in a notepad file on my PC, or a ‘real life’ notepad in my office. If i’m out and about I’ll put it into my iPhone.

If I’m actively looking for blog ideas then I’ll start by reading the online newspapers:

Yep, even the tabloids – always great fodder for lifestyle type blogs.

I’ll look through the papers and see if anything takes my fancy, or if a news story is related to an industry one of my clients is in.

Then I’ll look through industry type sites, depending on which industry I’m writing for.

Then I’ll do a Google search for the keyphrases my client is focusing on to see if I can pick anything up from there.

Usually by now I have 2 or 3 ideas.

Write the headline

Once I have the idea for the post I start thinking about headlines. Is it going to be a ‘top tips’ kind of post? Or maybe a ‘answer the question’ type? Or just a simple opinion piece on the latest related news item?

Once the headline is written then the blog pretty much writes itself – thankfully!

400 words later and either the post is posted, or scheduled in WordPress, or it’s winging its way to my client for approval. All that’s left for me to do is source pictures, and promote the post if necessary.

I’m lucky that I enjoy writing blogs, and can write in different styles, to suit each client – and I’m lucky that I find writing 20+ blog posts a day a pretty fun task :)

How do you decide what to write about?

Like this post? Don’t forget to check out the 30 Day Blogging Challenge, and kickstart your blogging in just 30 days!

 

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