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On Friday 4th July, Black Sabbath will play Hyde Park with their British Summer Time Black Sabbath Time gig.
Tickets cost from around £69 (what happened to the days when I could go and see them for a mere tenner? Am I THAT old?)
However, in a deal with the event organisers, employees of that company could buy tickets for a massively discounted £2.50. Everyone was told, undr pain of death, that the link for the £2.50 tickets was to be kept private and not given to anyone outside of the organisation.
It’s 2014, Social Media is more popular than ever – can you guess what happened next?
Of course, the link was leaked.
Twitter went mad:
Any Black Sabbath fans? Barclays is selling £2.50 tickets to see them in Hyde Park at the moment. http://t.co/QBfqtYkJpR
Black Sabbath for, er, £2.50. If this isn’t a good deal, I don’t know what is… https://t.co/FXcdZSvVga
Facebook, Reddit, Google+ and other social networks followed suit. Before long the link had been forwarded thousands of times and thousands of fans were snapping up those £2.50 tickets. And who can blame them? A fiver for a couple to see Sabbath. Faith No More, Soundgarden, Motorhead and more heavy metal legends?
Some wondered whether it was legit, but most people were happy to possibly lose £5 against the chance of a great offer.
To my mind, in the best way they could – they agreed to honour the orders. A post on their Facebook page states:
Hi All, A staff ticket offer was leaked earlier today and some members of the general public were able to purchase reduced price tickets to certain Barclaycard presents British Summer Time Hyde Park concerts. That offer has now been stopped.
“If you were lucky enough to purchase a ticket from this offer rest assured that your ticket remains valid.”
Well, let’s face it, in this day and age, a publicly accessible link such as that was not going to stay a secret for long, was it?
It only takes one employee to send the link to a friend, and before long it has snowballed exponentially. From one little tweet, millions of people can be reached through retweets and posts on other social networks.
I’m shocked that Hyde Park didn’t at the very least password protect the link – it wouldn’t have been bomb proof, but it would probably have saved them a few thousand pounds (although let’s not feel too sorry for them, I’m sure they’ll still make millions from merchandise, drinks / food and usual price tickets, plus of course sponsorship so they’re not going to feel this too badly.)
It seems to me that someone or some people just didn’t think – or of course, this could be a very clever PR ploy to gain positive PR 😉
A number of things:
Did you get cheap tickets? Let us know when they arrive in the comments below!
If you’re new to Google Adwords, or even if you’ve been around a while, it’s easy to fall into bad habits and miss out on a few tricks that could really help you out and save / make you money.
This great infographic from TechWyse Internet Marketing shows the main 10 ways people fail with Adwords, covering:
I could write pages on the items above, but this infographic puts it far more succinctly 🙂
So it was nice to come across this handy infographic from Dan Zarella showing how a decent call to action can affect all aspects of your social media marketing.
See below how:
Comm0n sense really, but so many people forget their call to action and are missing out on valuable eyeballs because of it.
Your challenge today is to use a call to action in every aspect of your social media marketing, and report in the comments below as to how well it worked for you!
The word GUARANTEE is one of the most powerful words used in marketing and sales. The idea generated by the word is that a customer or client will absolutely receive or achieve something as a result of the product or service.
In the SEO (Search Engine Optimisation) business, many potential clients are offered such guarantees. The most common guarantee is that the SEO company can provide the client with hitting the ‘Guaranteed Front Page of Google’. Businesses that attain these positions on Google will often take the Lion’s share of business, so of course, all businesses want to grab and keep those positions.
This leads to SEO companies making grandiose claims about how they can help your company to achieve those positions.
However, let’s make something abundantly clear from the start.
No one can guarantee you the Number ONE ranking position on Google.
You should be wary of any SEO company that claims they can provide you with the coveted #1 spot on Google. You should be especially cautious of anyone that contends that they have a relationship with Google or can get priority treatment by Google for your submission to the rankings. No one gets priority.
Google themselves say: “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.”
When you’re offered a guarantee, it usually comes in one of the following guises:
ONE: GUARANTEED Front Page on Google – the offer is usually a way that less than scrupulous companies offer a flat fee for Google AdWords. After huge set up fees, that only gives you Google coverage for a couple of months, you’ll find you could have done it all yourself cheaper. If you need AdWords, use them but don’t fall for a false guarantee.
TWO: Guaranteed Front Page Google Listings – Sounds great, but they don’t specify a search term. Out of the key words and phrases that you want to be front page on Google for, you’ll find you’re guaranteed front page for ‘Blue Widgets with Red Dots in North East Clacton’. No one searches for that, but the guarantee has been fulfilled and you’ll never see your money again.
THREE: Guarantee Front Page Google List Or Your Money Back – Sounds good, but try getting your money back when you don’t see your site on the front page! The company will send you a screenshot proving your site held the front page Google listing but in reality it was for one day and never happened again.
FOUR: Replacement Traffic Guarantee – ‘If we don’t get you a front page Google position, then we’ll buy enough AdWords for you to get the level of traffic you need.’ Sounds tempting but why not just buy AdWords yourself? If their service can’t provide what you need, why would you want them to use Adwords to do it? Even with Google AdWords, no one can guarantee the traffic you will receive. The SEO company needs to make money, but the traffic they’ll send you through AdWords will most likely be less than you could have gotten yourself for less money!
FIVE: Google Front Page Or No Charge – this could very well be tantamount to a scam because this company could well use every black hat (dodgy, underhanded, unacceptable to Google) trick in the book in order to get you to the Front Page. In the end, Google will punish your site, and the damage is done. They will charge huge monthly fees if they do get you listed (albeit briefly) and try to tie you in for as long as possible.
The moral of the tale? Read the small print, make sure you know exactly WHAT is being guaranteed, and above all; if it sounds too good to be true, it probably is.
(This article originally appeared on Mad.co.uk )
It’s very common for a business’s first foray into internet marketing to be a low cost DIY job, but this approach can carry risks.
Here are ten of the most common misconceptions about internet marketing, and what you need to know to ensure you don’t fall foul of a DIY disaster.
“It’s all about traffic”
Having loads of visitors to your site is a great ego boost, but if those visitors disappear again straight away, it’s pointless. The real measure of a site’s success is in the business it generates. Having 20 people visit your
site and buy your goods or make an enquiry is clearly better than having 2,000 visitors that do nothing.
Intelligent web marketing is targeted to attract the right visitors, not just any visitors.
“A good website will attract visitors”
If you think you can pour resources into getting the perfect design and words on your new site, and then sit back and watch the visitors stream in, you’re about to be sorely disappointed. Getting a new site off the ground is hard work, no matter how fantastic it looks at the outset. Visitors will not appear out of the blue. You will need to work hard to promote you site, and not just once.
“Search engine marketing is all about meta tags”
If you are striving to appear at the top of search engine results for key related phrases, you might think that meta tags – the bits of code that offer search engines information about your page contents – are the answer. Not so. Seeding these tags with keywords and phrases is now only a small part of the mix. Some search engines consider them, especially the METAdescription and TITLE tag and they can show in results, but Google now ignores METAkeywords tags altogether for the purposes of ranking.
“Once I’m at the top of the search engines, I can stop trying”
There are always X thousand (or even X million) other sites competing for the same key words as yours. Keeping a high listing position means constantly staying on top of things, adding content to your site, posting in places that will give good back links, updating, adding blogs, news, reviewing and tracking. Put simply, it’s not a one off job.
“Hiding extra content on web pages will fool the search engines”
It’s a very bad idea to try to fool the search engines by hiding extra keywords using invisible text or a tiny font. The search engines don’t like it, it’s classed as spamming, and you could end up being penalised with a lower listing, or even have your site banned so that it doesn’t appear in listings at all.
“If I buy lots of links, I can instantly boost my search ranking”
When deciding how ‘important’ a site is, one of the factors search engines take into consideration is the links that point to it from elsewhere on the web. However, Google et al’s algorithms have become much more intelligent, and they no longer just count links, they also assess each site’s authority. If this is low, it will have little or no effect on your listing position.
“A higher Page Rank means a better chance of being found”
Page Rank (PR) is a score of 1-10 that Google assigns to some URLs to indicate their relative importance in comparison to the rest of the internet. It sounds important but in fact what really matters is how your sites fares in Google’s listings compared to those with similar key search terms, and this could bear no relation to your PR.
“All traffic comes from search engines – everything else leads back to that “
There are hundreds of ways to get traffic to your site and they all complement each other. Posting in forums, on Twitter and Facebook, getting people talking about you on blogs and in the online media can all bring in traffic, while also producing good links back to your site, which can in turn help improve your search engine listing.
“I can use a Twitter profile / Facebook to drive masses of traffic to my site”
Just like any other form of web presence, social media profiles take time and effort to build, maintain and attract an audience – and in this case, interaction is more important than ever. Social media can be a great traffic driver, but if you’re only promoting to your own offering, or posting endless links with no engagement, you’re forgetting about the ‘social’ in social media.
“There is a definite formula that works for all internet marketing”
Internet marketing is never simply a matter of carrying out a series of set steps. As with any marketing, to be successful, you need to understand your target market and what interests them, where their conversations are happening, what they are searching for, and so on. This takes time, and for some, means a DIY job isn’t quite as cost effective as it first appears.
Need some help? Check out my Internet Marketing Mentoring service, starting from just £25 a month