Archives for December 2013

How can I get more people to see my posts on my Facebook Business Page?

screenshotfbpageThe recent news that Facebook is reducing the visibility of posts on Business Pages has had the small business community in uproar.

I’ve seen people deciding to give up their Business Page, ranting about Facebook, worrying that all their hard work will now go to waste, and more.

It appears that posts made on Business pages could now reach as little as 2% of ‘likers’ – I have almost 2500 likes, so this means that my posts could potentially only reach 50 people each time I post. For someone with only a few hundred likers, this number would be in single figures – hardly inspiring is it?

However, there is an answer. It involves a little work on the part of the Business Page owner, but it’s worth it in the long run if you want to make the most of your page without paying for promoted posts.

Currently your posts will only appear in the newsfeed of a small percentage of your likers. But did you know that your likers can CHOOSE to see your posts and be notified when you post? That’s personal choice and Facebook can’t get around that.

The problem is that most Facebook members don’t know about this facility so you’re going to have to tell them.

How do my Likers get notified?

When someone likes a page, a drop down box appears:

getnotifiedIf your liker clicks the ‘Get notifications’ option, a tick will appear next to it, and any post you make will appear in their notifications along with details of friends posts and updates. It’s THAT simple!

So what’s the catch?

Well, you’re going to have to let your current and future likers know. Which means individual messages to each of them, either telling them this or pointing them to this blog post (I recommend the latter 😉 ) It’s going to take time if you have a lot of likers, and not everyone will take you up on the offer, but it’s definitely worth doing if it helps you to increase your reach.

What should I say?

A simple message saying something like this should do:

Hi, as you know, Facebook have changed their rules recently so that even if you like my business page you may not see updates. However, there is a way that you can ensure you see my posts – simply click on the ‘Like’ button and when the drop down menu appears, tick ‘Get notifications’. For more info on this please see http://www.nikkipilkington.com/how-can-i-get-more-people-to-see-my-posts-on-my-facebook-business-page/

A few of these messages sent out a day should see your potential reach increase massively.

I don’t have time for that!

You could use a VA to do this, or someone like me. I’m offering this service as a part of my ‘Let me show you Facebook can work for you – for free!‘ offer. I’d recommend sending out 20 or so a day and monitoring your insights to see how your reach has increased.

Please do share this post on your Business Page, and other Social Media, so all small businesses can see how to get around this.

And of course you can Like my Business Page and follow me on Twitter 🙂

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How to grow viral sharing and visibility on Facebook

If you run a Facebook Business page, one of the biggest challenges you probably face is getting people to share and interact with your content. How many times have you posted something only to see the virtual tumbleweed blowing across your page?

This infographic gives some good advice on how to increase the sharing and visibility of your content – thanks to Squirrly.co for putting it together.

FB1

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8 Ways to Mess Up the SEO You’ve Paid For…

Despair

If you want better results from your website, higher traffic and improved rankings, you may decide to employ the services of an Internet Marketing Expert. The SEO will use their expertise in Search Engine Optimisation and their knowledge of Search Engines and Internet Marketing to give you the edge over your competition. However, a small number of SEO clients tend to tinker with the SEO’s work once they have completed it, considerably undoing the improvements and damaging their connection to Google and other Search Engines.

 

Here are my 8 steps that you can take to really mess up the excellent work your SEO has done for you.

 

STEP ONE: Overwrite the Optimisation
The SEO has used their years of expertise to configure your website for the best possible results. Once completed, you will begin to see results start to trickle in slowly, but over time, with regular updates of SEO configuration and articles, you will begin to see the strong results that you want. If you want to mess this up, overwrite what the SEO has done for you with your own keywords, Meta tags and other essential internal work.

 

STEP TWO: Buy ‘Cheap’ Links
Your SEO will establish any inbound and outgoing links that you need. By buying ‘cheap’ links you are unnecessarily wasting money and risking your search engine positions. Cheap Link builders and those that sell them have to cut corners in order to keep the links cheap. You are risking the wrath of Google by paying for inferior links.

 

STEP THREE: Use an automated submission program
Submitting your content via an automated program is a great way to be really ineffective.
A computer program just cannot make the truly successful, relevant choices that a person makes when they submit to the right selection of sites. Google also frowns upon this and you could find yourself being penalised.

 

STEP FOUR: Buy ‘Links’
Check out Google’s Webmaster Guidelines. They have some VERY stringent rules about bought and sold Links. Buy lots of Links, cheap or otherwise and incur the wrath of Google in order to get your pages unranked.

 

STEP FIVE: Hire another SEO company alongside the first
Imagine what would happen if you were building your own house and you kept changing builders each time you ‘checked’ how it was going. You’ll never get a completed house and your house that you get will be a hodge-podge. Hire another SEO company to make a mess of your SEO ‘house’.

 

STEP SIX: Break the Rules
Google has a very clear set of rules regarding SEO work. With Google positioned with 80%+ of the market share in the UK, if you really want to disappear off the Search Engine radar, break as many of Google’s rules as you can.

 

STEP SEVEN: Ignore their advice
SEO Experts are called experts because they know their business exceptionally well; they have developed their expertise through experience. If you completely ignore your SEO’s advice, you can guarantee yourself missed opportunities, lower rankings and perhaps even getting yourself banned entirely.

 

STEP EIGHT: Get yourself banned
Spam excessively, make hundreds of cross links, participate in link farming, buy and sell your links, fill your site with profane material, use software to submit links, stuff your site, meta tags and title tags with keywords, and fill your website with invisible text. That should all get you banned nicely.

 

If you would prefer NOT to get banned from Google, and you’d like someone to help you with your site’s optimisation, contact Nikki at nikkipilk@gmail.com or visitNikkiPilkington.com

 

You can follow Nikki on Twitter at http://www.twitter.com/NikkiPilkington

 

 

 

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5 Ways to keep your Blog updated over the Christmas period

You’ve worked hard all year on your blog, and your comments, visitors and Google traffic is reflecting that graft. But let’s face it, it’s Christmas week and you might not feel like blogging with a bellyful of mince pies, or nipping down in between basting the turkey and boiling the gravy to pop in a quick post or two. And then there’s that odd week between Christmas and New Year when no-one’s quite sure what to do…

So is your blog going to be a barren wasteland over the Christmas period? Will your readers think you’ve given up on them? Will Google wonder where you’ve gone?

Not if I can help it – here are 5 ways you can keep your blog updated over Christmastime, leaving you free to enjoy your family and forget about work for once.

1 – Schedule, schedule schedule

You’ve got a few days yet, so get writing! You’ve probably got some half written posts sitting around that you’ve either not finished or not used yet, so finish them off and then use the scheduling facility in WordPress to post them for you. Your blog posts will appear as if by magic, and you don’t have to lift a finger!

Install the editorial calendar plugin and you’ll be able to see at a glance which days you have or need posts for, and move them around with ease.

2- Grab some guest posts

A great last minute standby, guest posts could keep you going over the festive season. As long as you make sure they’re relevant and of interest to your readers, they could save you wondering about your blog while the sprouts are burning to the bottom of the pan!

Ask your Twitter and Facebook followers if they have any blog posts lying around they’d like you to feature, or maybe they could write you something in the next couple of days? No takers? Then pop along to the fab MyBlogGuest where they have a whole host of bloggers with content to spare – you could find a great source of guest blogs well into 2012!

3 – Create some round up posts

Round up posts are great for filling space, and for only taking a little time to set up. If you’re on WordPress, install the Instant Weekly Round Up plugin – it allows you to pick and choose the categories you want to include from your old blog posts, move them around, and delete the ones you don’t want to show. For only a couple of minutes work you could have a great post ready to go, purely from all the work you’ve put in this year.

4 – Reschedule some older posts

Not everyone will have seen your post the first time around, so why not spend some time going through your archives and reschedule and reuse some of your older posts? Maybe ones that didn’t generate the traffic you thought they would, or haven’t had as many comments as you would have liked, or even really popular ones you think people would be interested in seeing again.

Different to a round up post, this is a reposting of a whole blog post. In WordPress simply change the post from ‘published’ to ‘scheduled’ and you could get a whole new audience.

While you’re scheduling you may even see bits of the post you want to elaborate on or change, or there may be an update you can add – a great way to use old content in a new way.

5 – Get someone else to do it for you

(Come on, you knew this was coming, right? 😉 )

It’s not too late to hand your blog over to someone else for a couple of weeks and give yourself a complete break.

A fresh eye, some new ideas, and more importantly some great content to ensure that your blog isn’t forgotten over Christmas.

Whether it’s your trusty VA or someone like me who gives small business blogging management, you can rest assured your blog is in good hands and isn’t going to languish. An added bonus is that I’ll give you a swift kick in the New Year to either get back on the blogging horse, or decide that you’re happier leaving it to someone else.

OK Nikki, if I decide to use you, what’s it going to cost?

Depending on your blog industry, the amount of blogs you need over the Christmas period, and how long you need me for, it could cost as little as £50 per blog site for me to write blog posts, upload them, optimise them and promote them while you’re pulling your Christmas crackers with your kids.

But, as always, places will be limited (to 5 in this instance) – I’ve got to have time to cook my own Christmas Pudding and those parsnips aren’t going to maple glaze themselves!

Interested?

Drop me a line to nikkipilk@gmail.com and let’s chat.

So there we are – 5 ways to keep your blog going over Christmas with the minimum of effort and hopefully the maximum of results.

Enjoy your turkey!

Like this post? Don’t forget to check out the 30 Day Blogging Challenge, and kickstart your blogging in just 30 days!

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Which of these mistakes are you making on Twitter?

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Let’s be honest, using Twitter isn’t exactly brain surgery. A short 140-character message that you send out to your Followers is hardly a strain. Yet knowing how to effectively Twitter for Business without annoying people seems to elude even some of the sharpest minds. There is a Twittiquette and if you want to use Twitter to promote your business, you need to stop making these TEN irritating mistakes:

ONE – MOANING
There’s no better way to drive your followers away than spend your entire time on Twitter moaning about this and that irrelevancies. It’s fine to have an opinion, it perhaps makes people engage with you, but if you’re just there to complain about your love life, stop Twittering and go on the Jeremy Kyle show.

TWO – TXT ABBRVTNS
Stpd pple use txt abbrtns on Twttr! It might be good if you’re a cheapskate trying to save money on your mobile phone bill, but Twitter is free. Surely you have sufficient grasp of the English language to actually make your message fit into 140 characters without resorting to txtspk. Avoid looking like a twt by avoiding text abbreviations.

THREE – ADVERTISING FOR FOLLOWERS
One of the best things about Twitter is that people follow you out of interest or allegiance; they don’t follow you because you ask them to do so. By advertising for followers, you end up looking rather desperate, devaluing your current followers and distancing potential followers.

FOUR – WITTERING ON
By ‘wittering’, I’m talking about the frequency of your Tweets. If you spend a lot of time on Twitter, tweeting to everyone, all the time, very soon they’ll get sick of you. People soon sicken of anything they get too much of, don’t get blocked for wittering.

FIVE – STUPID NAMES
HotJenna may work for HotMedia but HotJenna sounds like a porn star. Your Twitter name is all part of your brand, would you put ‘HotJenna’ as your email address? The informality of Twitter blinds people to the fact that you are still representing and promoting your business online. Twitter is great for spreading the word about your company or business. It’s the Internet version of word-of- mouth.

SIX – SPAM SANDWICHES
As soon as Twitter became a useful business tool, some other tool started using it for spamming. By now, Twitter users are so used to being spammed, that they respond with enthusiasm and affection to human contact from real people. Don’t spam, make connections, people will appreciate it.

SEVEN – AUTO RESPONDERS
It’s just sloppy Twittering to care so little about your Followers that you just use Auto-Responders. How impersonal! How bad for business! It’s simple, Twitter offers a personal connection to people, if you disregard that, your followers will disappear faster than an MP with an inappropriate expenses claim.

EIGHT – FIGHT CLUB
Twitter is absolutely NOT a tool to help you gossip, bitch, bitch slap or attack people. I mean, it’s fun, but it’s bad for your image, your credibility and it leaves you looking like a petty bully. It’s okay to speak your mind, within reason, but it’s not a place to engage in fighting.

NINE – NO BIO
Once someone follows you, they may be interested enough to find out more about you. What happens when they find you haven’t even bothered to fill in your bio? They figure out that you’re not in this to make connections, it’s just another tool to try to get their business. Or perhaps you’re one of those people that signs up, adds people but never Tweets! Build credibility and relationships by adding a bio, go on, you must have SOMETHING good to say about yourself.

TEN – NO AVATAR
Nothing screams ‘I’m new to this’ like failing to brand your Twitter account with an appropriate Avatar. You can use your photo or your company logo, but being an egg or a comedy avatar just makes you look lazy, like you don’t care about the impression that you make on others.

So, if you’ve made some of these mistakes, and you want to make less, or you’d like to see your business grow as a result of using Twitter, why not take a look at my mentoring service where I can help you make the most of Twitter and more?

 

 

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NikkiPilkington 12 Days of Christmas song

The Singing Christmas Tree, Werdmühleplatz in ...

Image via Wikipedia

All together now!

On the first day of Christmas, Nikki gave to me:

A first place on Google for me

On the second day of Christmas, Nikki gave to me:

2 new subscribers, and
A first place on Google for me

On the third day of Christmas, Nikki gave to me:

3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the fourth day of Christmas, Nikki gave to me:

4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the fifth day of Christmas, Nikki gave to me:

5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the sixth day of Christmas, Nikki gave to me:

6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the seventh day of Christmas, Nikki gave to me:

7 brand new meta tags,
6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the 8th day of Christmas, Nikki gave to me:

8 sales from Facebook,
7 brand new meta tags,
6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the 9th day of Christmas, Nikki gave to me:

9 SEO tips,
8 sales from Facebook,
7 brand new meta tags,
6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the 10th day of Christmas, Nikki gave to me:

10 brand new Challenges,
9 SEO tips,
8 sales from Facebook,
7 brand new meta tags,
6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the 11th day of Christmas, Nikki gave to me:

11 ways to get links,
10 brand new Challenges,
9 SEO tips,
8 sales from Facebook,
7 brand new meta tags,
6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the 12th day of Christmas, Nikki gave to me:

12 hours of mentoring,
11 ways to get links,
10 brand new Challenges,
9 SEO tips,
8 sales from Facebook,
7 brand new meta tags,
6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

Happy Christmas everyone and here’s to a fab 2012!

Thanks to Suze St Maur for the idea 🙂 )

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How to cook your Christmas turkey in the dishwasher and live to tell the tale

So, a week before Xmas my oven decides to stop working. All the local shops can’t deliver a new one for 6 weeks, and I have 7 for Christmas dinner… aarrrgghhh!

So what did I do? I turned to trusty Twitter and Facebook for an answer. After posting out my plea, I received back many ideas:

  • microwave it
  • BBQ it
  • deep fry it
  • cook it in the dishwasher

Yep, that’s right, cook it in the dishwasher.

Now, I admit that one of the other three options must be easier than the dishwasher suggestion, but come on – when have I backed down in the face of a challenge? The dishwasher it must be!

I told the family and they looked at me aghast. “Cook the turkey… in the dishwasher….?” All except Leigh, who said “What a great idea for a blog post!” (glad to see she inherited my nose for drama 😉 )

And so, on Xmas morning we duly got out the turkey:

1Well, to be honest it was a Chapon not a turkey as such, but it once had feathers and laid eggs so I’m not quibbling 🙂

The recipes I found online said to wrap it in stemaing bags – we didn’t have any so we extra quadruple wrapped it in thick turkey foil while we were running the dishwasher through on empty to make sure it was clean.

2Then into the dishwasher it went:

3Here’s the turkey in it’s home for the next few hours:

4It was a 3.5KG bird, so we put it through 4 cycles at the highest temperature (75 deg) – checking it after each cycle to see if it really was cooking. Leigh was on standby with chicken nuggets if it didn’t, and my partner mentioned many times how glad he was having fish that could be cooked in the microwave (wuss!)

After 4 cycles, we unwrapped it and took a look:

5It was cooked! OK, it was a bit pale and anaemic looking, but nothing a quick blast in the microwave grill and copious amounts of gravy couldn’t sort out.

Most importantly, it tasted yummy – moist, flavourful, and very definitely edible – with not a trace of detergent to be found 😉

The rest of the Christmas dinner was cooked in the halogen oven we borrowed, in pans and in the microwave, so it was a bit of a ‘take it as you find it’ affair, but all in all it worked well and everyone had a lovely Christmas dinner, as well as having created a bit of a talking point!

They tell me I’m brave to have tried it on such an important meal; there’s a thin line between bravery and stupidity; I’m not sure which side I’m on LOL!

So for those of you who thought it couldn’t be done – it can! For those of you who thought I wouldn’t do it – I did! And for those of you who want to try it – do it! It really didn’t take much longer than cooking the traditional way, and the end result was most pleasant.

What would you have done with your Christmas turkey if your oven broke a few days before Christmas?

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