Archives for January 2013

Moving with the times: marketing strategies and advertising ideas for 2013 – A guest post by Dave of PublishersNetwork.com

a fleeting moment in time

a fleeting moment in time (Photo credit: Brenda Anderson)

No matter what type of business they run, small business owners share a common goal: to bring in new customers and to keep the customers they already have. Having the right online marketing strategy in place is one of the best ways to accomplish both of these goals.

Developing a quality marketing strategy requires doing a bit of research. In order to properly market a product to potential customers, it is necessary to first know some information about those customers. It is then easier to customize the online marketing strategy to satisfy their specific needs. It is also a good idea to check out what competitors are doing and whether their approach is working or not. Being open to new ideas is an important part of keeping a business fresh and successful.

New marketing and advertising strategies for 2013 Affiliate marketing is one of the most popular means of marketing and shows no sign of declining in 2013. A type of revenue-sharing relationship, affiliate marketing is an arrangement between a website owner and an online business owner. The website owner agrees to place advertisements for the small business in order to help it sell products or steer customers toward the business owner’s website. The business owner then agrees to give the website owner a share of the profits. Whether it is pay per click, pay per sale or pay per lead, affiliate marketing is an effective way to market a business through passive advertising. Now, affiliate networks such as Media Whiz affiliate network help to facilitate this marketing arrangement, with Media Whiz bringing together and managing the right business owners with the right websites.

The booming sales of the many eBook compatible devices available on the market today, such as the Kindle, the iPad and smartphones, mean that electronic book sales will only continue to increase in 2013. Businesses would be wise to approach the promotion and sale of eBooks as a huge marketing opportunity for their company. As eBooks are relatively inexpensive, they can be accessed from a variety of platforms, and the ease of being able to download and read them anywhere at any time means that eBooks can also provide generous income to businesses who promote these products well. Creating an eBook that focuses on a certain aspect of the business may take time and effort, but producing such a valuable resource for current and potential customers will make the effort worthwhile in the returns it will bring in.

Blogs, once simply spaces for the creative or documentary meanderings of writers, have now become full-fledged marketing tools for many types of business, and this trend looks to continue in 2013. One of the latest strategies for using blogs to advertise and market small businesses is to create so-called mini blogs that provide customers and potential customers with valuable information, while at the same time providing the writers with a means for earning income. Paying to create a blog is a much more financially sound strategy than paying out large sums to a third party to create a website.

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