Archives for August 2012

Facebook fanpage timeline tutorial [infographic]

Looking for help setting up your Facebook Fanbase Timeline? This infographic from Brand Graphics should help 🙂

New Office Opening Hours

Phew! What a manic few weeks! Moving house and office, the general ineptitude of BT, a couple of personal things going on and a whole load of fab and understanding clients – now things are settling down I can see how truly blessed I am to work with such fab people 🙂

Due to a few things I won’t bore you with, my new working hours will be:

Monday – Friday

1pm – 5pm

7pm – 10pm

This allows me to service my US clients in a more effective way, and means that my European clients know when to expect to hear from me.

Plus my daughter gets Mummy to herself for the morning 🙂

If you email outside these hours there’s a chance I’ll pick it up on my phone, of course, and things are always fluid when it comes to deadlines, but that’s the plan for the forseeable!

 

Nikki

Fancy £1000 of free email and direct mail marketing a month – for free?

International Money Pile in Cash and Coins

International Money Pile in Cash and Coins (Photo credit: epSos.de)

Yeah, I know, they say that you get nothing for nothing in this world, and you get what you pay for and all of those other cliches.

But having seen this offer Tweeted by a couple of my friends, I checked it out and it seems that it is legit.

Royal Mail, via Huddlebuy, is offering £1000 of free marketing to 2 lucky people!

The prize consists of:

  • Data lists of 2,000 prospects
  • 1000 E-mailshots
  • 50 Postal Mailshots
  • Up to 40% off Parcel Postage
  • 2hrs of Free Marketing from Huddlebuy (1 time only)

Not just once (apart from the last item) but every month for a year!

If you’re a start up or small business then this could really help out, which is why I’m sharing it with you.

Well, that’s not the only reason, because if you win via my tracked link, *I* get the same too – and I quite like getting things for free 🙂

What’s the catch?

I can’t really find one. OK, Huddlebuy are obviously looking to build up their email list, as it seems that you have to sign up with your email address.

And they’re hoping this will go viral because the more times you share / tweet / email the link they give you to other people, the more entries you get.

But let’s be honest, you can unsubscribe from any email newsletters, and you don’t have to share if you don’t want to, you can have just the one entry.

So really, I don’t see any catch (or I wouldn’t be participating myself)

What do we have to do?

Just visit the promotional page (that’s my tracked link BTW) and submit your email address to be in with a chance – the page will guide you through all the sharing stuff if you want to do that.

Good luck!

More info on Huddlebuy (from their website)

Huddlebuy are the UK’s and Europe’s largest daily deals site for small businesses and entrepreneurs – providing exclusive deals to a rapidly growing community of more than 50,000 businesses.

 

 

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What Pop Songs Can Teach You about Viral Blog Content

Jennifer Lopez | Pop Music Festival | 23.06.2012

Jennifer Lopez | Pop Music Festival | 23.06.2012 (Photo credit: Ana Kley)

You may wonder what pop tunes could possibly have in common with blog content. But, if you think about it, because both are creative representations of the emotions and/or ideas of the artist, it’s not really that difficult to see how some of the same basic popularity principles could apply to both.

Here are four characteristics of pop music hits that can help your blog posts go viral:

Hit pop songs are …

Trendy and Current

Pop music is trendy music that reflects the current culture. Rather than being progressive, it speaks to “today” and often puts a modern spin on timeless and lasting themes that help listeners relate to its message. The message isn’t always deep or profound and is, in fact, often pretty light or mundane. But, it does speak to the culture of its day in a language the culture understands, which helps it catch hold of its audience and spread like wildfire.

You, too, can use these elements to encourage the sharing of your blog content. You can be trendy by sharing the latest news and happenings in your field using language your audience understands. You can make your content more immediate by putting a modern spin on an age-old message. Or, you can create a buzz by presenting a tried-and-true topic in a brand new way. By writing on timeless topics–even if they’re dressed in modern garb–you create evergreen content that people can share again and again.

Catchy, Memorable, and Compelling

The pop songs that become most popular have catchy tunes and compelling, easy-to-remember lyrics that people walk around humming or singing as they go about their daily lives. They don’t plan to respond this way; it just happens because the song contains elements that elicit this response. How can people resist buying and listening to music that affects them this way? The answer is, “They can’t.”

To use this concept on your blog, be sure your content is memorable, compelling, and presented in a way that’s easy to grasp, assimilate, and recall. That might involve organizing your ideas, presenting your content in bite-sized but thought-provoking chunks, using subheadings, and expressing your ideas as simply as possible so they don’t strain the reader’s mind. If your points are clear, compelling, and simple, people will share your content.

Emotionally Engaging

Pop tunes that become hits always elicit some kind of emotion in the listener. Whether that emotion is happiness, amusement, or even nostalgia, the emotional content of the lyrics and music carry the listener along on a wave of euphoria, making that critical emotional connection that makes the person want to hear the tune again and again and pass along their fabulous find to all their friends.

In much the same way, emotionally engaging blog content captures your readers’ imaginations and creates feelings of connection that help those readers relate to the content and make them much more likely to share your posts with their networks.

Technologically Driven

Pop music has always placed a strong emphasis on technology, as opposed to musicianship, and on recording, as opposed to live performance. While that emphasis hasn’t necessarily precluded good musicianship, the focus has always been on the technological aspects of the pop song. Basically, pop music is dance music, and much dance music tends to be heavy on the technological gimmicks and gadgetry. Pop music audiences respond well to gimmicks and effects that make the music feel and sound more immediate and more exciting.

How does this apply to your blog? Like pop music, blogging depends totally on technology as its delivery system. And while blogging technology may not equate directly to gadgetry or gimmicks, when bloggers make the most of technology by posting multimedia content and promoting their content via the multitude of available digital channels, they can help that content go viral in much the same way that the most legendary pop artists have used technology to create number-one hit tunes.

Try these four pop-artist tricks when you write your next blog post, and watch your content spread across the Web like an infectious pop tune fills the airwaves!

Author Bio:

Guest post contributed by Peter Nevis, on behalf of Orange Line SEO. Peter contributes to various websites, he’s a marketing expert and enjoys writing articles about SEO & online marketing strategies.

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Why Your Reputation Matters as Much Online as in the Real World

A guest post from Simon Morgan

Reputation

Reputation (Photo credit: krossbow)

It can be easy to see the virtual world as a separate place from the “real world” and even as a sort of wild west where your actions don’t have the same sorts of consequences as they might offline. The increasingly popular idea of reputation management and social media filtering is designed to combat the consequences of this mentality.

Why does the internet matter so much, when the common phrase “it’s just the internet” is often thrown around as a good way to deal with anything you don’t like online? It’s because they may be separate worlds, but there is great power in words in a medium where written text is the primary mode of communication.

The Idea of Truth
Offline, we have some distinctions between gossip and legitimate concerns and complaints. We understand the idea of people who are only out to complain and make life miserable for those around them, and when people behave this way online, we call them trolls. However, even the complaints are sometimes taken seriously, and they can affect your offline presence.

Many people take everything posted online at face value. If someone complains about you or doesn’t like you, the idea is likely to spread to others, and if someone doesn’t recommend purchasing from you, this will definitely happen. What’s “hot” and what isn’t is often decided online.

English: In Egypt Internet is OFFLINE but stru...

(Photo credit: Wikipedia)

Why You Need a Presence
Some companies try to avoid this danger of being viewed negatively by simply not creating a website or having an online presence. To more connected customers, this is like sticking your fingers and pretending you can’t hear the conversation about you! If you don’t have a website, you’re probably going to be seen as backwards and slowly going out of business.

You can’t avoid the problem of establishing an online reputation by refusing to establish one. Even a simple, clean website will give people the idea that you’re connected, listening to what people say, and adapting to technology and new business environments.

Establishing a Positive Reputation

Of course, just being online isn’t enough. People need to see you and visit your site on a regular basis so they can get an idea of your site and what it highlights, who you are, and what is important to your business. That’s where the process of getting a positive reputation begins.

Never publish off-putting or low-quality content, as it will not attract positive attention. You won’t get any of the positive attention you need in order to become known as a good business. Keep a friendly and passionate tone about whatever business you are in, provide solid content (unique information that people can’t get elsewhere online when possible), and make sure you attract feedback from happy customers.

If you can manage to focus on each of these things while establishing your online presence, you can make sure that your online reputation reflects and supports your reputation offline, too. You don’t want to be seen as the individual who is too backwards to keep up with crucial developments online, nor as the person who releases low-quality content to try to attract attention. If you focus on greatness, your audience will come!

 

Author Bio:

Guest post contributed by Simon Morgan on behalf of Veribo.com – Veribo provide an Online Reputation Management tool. Simon is a freelance writer and has been actively involved as a web development consultant for over a decade.

 

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