I’ve been speaking to a few clients and potential clients about their blogging this week, and it seems that some people are struggling with making their blogging work for them. Too many people are treating their blog as their ‘news’ page, only posting ‘me, me, me’ type articles, and they’re wondering why it’s not working for them.
So I thought I’d share with you how some of my contacts and clients are using their blogs – who knows, it may spark a few ideas!
1) DIY Childcare Vouchers
These guys offer a DIY system for employers to offer Childcare vouchers to their employees. It’s a little known fact that this can save employees around £900 a year in tax.
The problem is getting to the employers to tell them that they SHOULD be offering this service and they CAN do it easily.
So what Andrew has done is to give them a very easy list of reasons as to why they should do this, citing employee loyalty and productivity, among other things. (emotional)
Childcare costs are big in the news at the moment and you’ll be seeing blogs about that (topical), as well as blogs encouraging employees to get their employers to offer the scheme (appealing to influencers).
Could you write blog posts that touch the emotions, offer a topical opinion or appeal to the influencers of the people you want to buy from you? I bet you could!
A retail company offering supplies to make your own soaps and bathbombs / fizzers, Bathbomb.biz have decided to appeal to their target audience by proffering a Natural Cleaning Challenge.
Incorporating the power of Twitter by using the hashtag #NatClean2012 (shareable), the posts include requests to tweet and retweet (call to action) and offer free natural cleaning recipes for various items around the home.
On the face of it, these posts have nothing to do with bathbombs, but it’s a good bet that if people are into natural cleaning recipes, they don’t want to be buying chemicals in their soap and are open to making them at home. Who do you think they will come to for supplies? (relateable)
What could you write today that is shareable, includes a call to action, and is relateable to your audience?
3) London Chauffeurs
Offering chauffeur driven corporate transport and wedding cars, London Chauffeurs are in a crowded market.
Rather than a humdrum run of the mill ‘Here’s why you should use us’ type of blog, with their latest they’ve gone for “Does Andy Murray Need a Chauffeur To Get To Wimbledon”.
This relates to Wimbledon, which has just started (topical) and has a tongue in cheek slant boot (humourous) all while ending up stating they’re happy to help.
Take some time today to see what’s topical that you could write about, and considering adding a humourous aspect to stick in people’s minds.
Leigh (who some of you know is my eldest daughter and is building her business) makes no bones that while she’s fab at most aspects of social media, she’s new to blogging and finding her feet.
In this post she shares an infographic she has found (repurposing content) that tells people about Pinterest (educational). She’s also tied this in with an offer she has on setting up Pinterest accounts http://www.leighquantrill.com/pinterest-account-setup/ (tie-in).
Think about what content you could repurpose, how you could educate your readers, and maybe how that ties in with one of your products or services.
That’s just 4 of my contacts and clients I have shared with you – I might make this a regular thing and share once a month – it doesn’t have to be just clients and my close contacts though – if you’ve written a blog that you’re proud of and want to share the reasoning behind it, tell me about it in the comments below.
And if you’re struggling with your blogging and just how to fit it all in, I’m opening up my July order book for our Bonkers Blogging Offer at http://www.nikkipilkington.com/bonkers-blogging-offer/