In my last guest posts here we have looked at building trust as a person looking to monetise their blog. We looked at the 15 most FAQs that people new to affiliate marketing have. In today’s post we are jumping three steps ahead to talk about how to recruit affiliates to promote your own products.
Recruiting affiliates for your own products can be done two ways, the easy way or the hard way. The easy way involves taking our experience and expanding on it 🙂 we have listed 6 ways you can recruit affiliates, 5 the easy way and one the hard way.
The Easy Way – Just Ask.
Ask. Actively research and locate people who may be interested in your product. It might be writers, it might be bloggers or it might be other marketers in your industry. No matter who they are just get in touch with them and ask. If you are too shy /too scared / haven’t a clue then get someone in to help or outsource the role.
Have an email newsletter? Ask your list if they want to be affiliates, share with them as much detail about the product and who you are trying to reach. Your list can be a great asset to you if you share great content with them and listen to what they say. You can even ask for introductions to people who might be interested in your affiliate scheme.
Ask your social media contacts
- Use twitter
- Ask on your fan page
- Ask if you can share a post with your request on other peoples fan page
- Ask in LinkedIN groups
- Ask in your G+ circles
Ask your customers if they would like to promote the product for a commission. They already know what the product is like since they’ve already purchased it and used it, they know all the great things about it. They may not understand the affiliate terminology, so word it to what they do understand. Would they like to promote your product for a commission? The right language will help you get plenty of the right kind of affiliates.
Ask your readers – Got a sales page? Then add a link for affiliate info to the bottom of your sales page. People who buy the product may be interested in promoting it for you as well. If it’s an ebook or information product add a link to the affiliate recruiting page in a section called “Did you love this product?”. In this section you can make suggestions for your readers to promote you if they liked what they read. You can show them that if they share then they can be in a position to earn some money from that. Now, not everyone will take you up on that but some people will.
The Hard Way
The hard way involves sitting back and waiting for potential affiliates to walk up to your house and knock on your door. If you choose this option, let me know how it works out for you.
There are many more ways of recruiting affiliates, we’ve only touched on a few here. Start out with these ideas and you will soon have a database of suitable affiliates for your products and ebooks. Remember not everyone you ask will want to be an affiliate and not everyone who is an affiliate is capable of selling / promoting. It’s up to you to guide and support your affiliates.
PS I mention that these are just some of the ways, tell me what ways you have used to recruit affiliates in the comments.