So you’ve written your blog post, checked and rechecked it, proof read it, thought hard about the links you should include, sourced some great pictures and finally you’re happy enough to hit the ‘post’ button and your nice shiny new blog post is there for the world to see.
And the visitors will just magically appear, right?
Unfortunately not. In order to get visitors to your blog post, you’re going to need to tell people about it. Without promotion, the only people who will see your post are those subscribed to your blog, or who happen to drop in on the offchance you’ve published a new post. Oh, and your mum 😉
So, here’s a step by step guide to how *I* promote a blog post once it’s live. I’m not saying it’s the exact way everyone does it, or it’s the way you should do it – it’s what I do and it works for me – your mileage may vary.
For a free downloadable PDF of these steps, in mindmap format, click here: Promoting your blog post
How to promote a nice shiny new blog post
I’m presuming you have accounts with all of the sites I’m going to talk about – if not, the links are in the text.
The first place I tend to start is Twitter. (You can follow me @nikkipilkington)
- Post immediately – as soon as my blog post is finished, I post to Twitter immediately, usually via Buffer, which I have as a bookmarklet on my browser, so it’s easy. If for some mad reason I’ve written the post at a stupid time, then I’ll schedule it in Buffer to run at a more decent time to most normal human beings!
- Schedule for later – using Hootsuite, I’ll schedule the post for maybe 12 hours later. This gives me more exposure and means that I reach more of my followers. Despite having 15,000 followers on Twitter, they’re not all going to see my Tweet, so posting twice in a day allows me to reach different time ones, and more people.
- DMs to Influencers – if there are people I think would benefit from the post, and would happily retweet it to their followers, I DM them and ask them for some ‘retweet love’ – always offering to reciprocate of course. This way my post reaches people that don’t follow me. I keep this to 3 people per post, and of course not the same people for every post, or they’d get fed up with me asking!
- Post to my personal profile – a lot of my friends on Facebook are business people too, and as my posts are usually business focused, I’m happy to post to my profile. You may feel differently, but even if you don’t post EVERY blog post to your profile, the odd one here and there can remind your friends what it is you do.
- Post to my Business Page – I post to my business page, usually by hand. On occasion I’ll use Hootsuite to schedule the post, but as Facebook ‘bunches up’ posts from an app, I try and make the time to post it directly.
- Post to my Group – if the post is relevant to the groups I run then I’ll post it in there too – usually if you run a group there’s an element of loyalty there and everyone supports each other, so I encourage members o my groups to tell me about their blog posts too so I can ‘give them some love’.
- Other Groups – if the post is relevant I’ll post it in other groups I am a member of. I don’t do this or every post, or they’d get pretty fed up with me, but a couple of times a month doesn’t hurt. I do, however, make sure that I also contribute to these groups in other ways, either by taking part in discussions ro sharing other people’s content – the group isn’t just there for me to broadcast my own blog posts.
- Update your status – It’s suprising how many visits a blog post can get from LinkedIn status updates, so well worth doing this if you do nothing else. Either use a plugin on your blog that allows you to do this by clicking a button, or go direct and post.
- LinkedIn Answers – LinkedIn has a section where people can ask questions o the network. Have a browse through – is your blog post relevant to any of the questions in your area of expertise? If so, there’s nothing wrong with jumping in, giving some advice and then saying ‘I’ve just written a blog post about thi’ with a link. Again, don’t overdo it, or you’ll be accused of spamming, but it’s an effective way to drive relevant traffic to your site.
- LinkedIn Groups – again, look at the groups you’re a part of – is your blog post relevant to that audience? If so, then reference it in there. Just make sure you’re an active member of the group, not just posting links to your blogs, and of course be sure to reciprocate if you can when others ask for link love.
- Newsletter – if I think the blog post is good enough to be featured in my newsletter, then I log in to Aweber, where I keep my newsletter templates and drafts, and add it to the latest draft. That way, once my newsletter is ready to go, the link is already there. As this could be a week or so after the original post, it’s a great way of getting extra traffic and reaching people who hadn’t seen it the first time.
- Mailing Lists – I have a number of mailing lists for different subjects – if the blog post could be of interest to them then I will occasionally send it out to them via Aweber. I don’t do this for every post though so use it sparingly!
- Email Influencers – in the same way as I asked a few people to promote the post via Twitter, I will email a couple of people with a link to the post, explaining why I think it would be of interest to them and saying that if they found it useful I’d appreciate any links they could give me. Again, not the same people every time, and I do think this through quite a lot, only asking people I have a relationship with already
- StumbleUpon – via yet another plugin I can post my blogs to Stumbleupon, which can be a great source of traffic. While I am posting my own content there, I’ll have a ‘stumble’ around and click thumbs up on a few other things, and perhaps submit some content from the 30 Day Bloggers, or friends who have promoted my posts in the past.
- Delicious – Another social bookmarking tool, although probably not as good a traffic generator as StumbleUpon, if I have the time I submit here too.
- Other social bookmarking sites – depending on the content of a blog, I’ll post it to various other bookmarking sites such as Reddit, Sphinn, Digg etc.
- My Circles – I first of all post to any circles I have that are relevant. This is usually my business circle and my 30 Day Challenges circles. Not much point posting to my family or schoolfriends circles as they’re not interested!
- Public timeline – Then I’ll post to the public timeline, if the post deserves a wider audience.
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