Archives for April 2011

“…But you don’t know my industry!” – GETTING RESULTS

Buffalo and Fort Erie Public Bridge Authority

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Some of the most successful business consultants in the world are often those that have no background in the industry in which they are assigned to work their magic. A fresh pair of eyes usually brings with it a lack of prejudice or jaundiced views that are more typically associated with the hardened campaigners who have a long track record in a particular industry or sectorof business.

One top consultant I know in the UK held senior posts with a leading high street retail brand for a large part of his corporate career. This has never prevented him being able to generate very significant increases in profit growth to medium and large businesses, even those in sectors that are far removed from his own retail background and even where the business model differs radically from his past experiences. Needless to say, my friend charges a large four figure sum per day for his services and to his clients he is worth every penny.

It’s natural that some people will be concerned about how much knowledge of their particular industry / sector an outsourced service provider may bring to the table. In any endeavour, it’s the ability of the outsourced service provider to get results that are of value to the business that must come before any concerns about sector-specific knowledge.

In many cases, research in agreed, defined areas is conducted by the service provider to establish the best way to get results for their clients. It’s no different here at NikkiPilkington.com. Serving businesses in sectors as diverse as office cleaning, telemarketing, healthcare, childrens clothing, fashion accessories, personal finance, publishing, hospitality and industrial coatings to name but a few, is second nature. Moreover, it indicates that deep knowledge of a particular sector is no pre-requisite to getting results.

If the results you want include getting a greater number of relevant inquiries through your Facebook page, Twitter account, website or blog then of course we can help you to achieve that. Similarly, if you’d like to be positioned as an expert in your industry we can help you to do that as well. If you’re looking for a mentor to assist you with the direction of your online activities we’d be delighted to hear from you. We have access to other professionals in areas such as web design and Virtual Assistant (VA) services if you want recommendations for these.

Apart from the aforementioned areas of expertise, while your questions are certainly welcome, for most other things we’ll be unable to help (such as walking your dog for you, teaching you yoga, or your child how to swim… 🙂

This was a guest post from @shaungisbourne, an expert in telemarketing for a number of companies, now turning his hand to language training and writing the odd blog for me 😉

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Don’t flood your followers with Tweets – Start Buffering

This is a guest post from the @joelg87 at Buffer – I asked him to write it after trying Buffer for the first time. It’s a great application, and makes my life a lot easier when it comes to handling clients’ Twitter accounts. So much easier in fact that I’ve signed up to the paid version 🙂 (Please note all links have my affiliate ID in them – I don’t make money from this but it does let the guys know you signed up via me Nikki

Yes, this one thing I am was guilty as charged. There are so many great blogposts I am reading every day, that I used to hit the Tweet Button way too often in a short period of time. This would result in my followers being overwhelmed with way too much information than they could handle.

Not anymore I decided and for a few weeks I am using a new Twitter App very heavily, which ensures I avoid flooding my followers, yet lets me tweet consistently every day.

Have you had a similar problem yourself? Or could you simply do with a more consistent and sustainable tweeting pattern? Then please read on and hear the Buffer story.

How does Buffer work?

All you do with Buffer is you throw a few tweets into your Buffer whenever you want. In return the app posts these tweets well spread out over the day for you.

Buffer’s “Killer” Functionality

What really makes Buffer stand out for me is its functionality to add tweets from ANY page you are on. Give it 1 click on the Buffer icon via the right browser extension for you (Chrome, Firefox, Safari) and this is what happens for example with one of Nikki’s posts:

Perfect Timing of your Tweets

By default Buffer will send out your tweets at Peak Twitter times. Of course you can go back to your account at www.bufferapp.com and change them to your needs. Add more timeslots or delete some.

Here are a few times:

How well did your Tweets do?

Another very handy feature is that analytics for all your Buffered tweets are displayed. Buffer will tell you about clicks, retweets and reach of your tweets. Here is a set of recent stats for my tweets.

How can Buffer help you?

With Buffer it will become super easy to tweet consistently every day, yet without overwhelming your followers with too much information.

Another thing that comes in very handy is that you can connect multiple Twitter accounts on the Pro version (5$/mo) so that one tweet can be posted for different accounts at different times.

What are your views on this nifty new App? Be sure to give it a go and let me know your views on it below.

Go to the Buffer site here.

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Here’s another big deal…

Image representing Target as depicted in Crunc...

Image via CrunchBase

I don’t often recommend things because I’m getting paid.

In fact I NEVER recommend things because I’m getting paid.

I recommend things because they work, because I like them and because I believe in them.

So, with that caveat I am absolutely ready to recommend Daily Success Deals. (this is an affiliate link)

Imagine if you could have someone on board to tell you how to market your business authentically. Scott Stratten knows how to avoid the 7 deadly sins and is an expert I bow down to.

Imagine if you had the best access to the best bloggers around. Chris Brogan, Darren Rowse, Sonia Simone – the best of the best via a forum that you can dip in and out of when you like.

Imagine if you had a course that wasn’t like the others, but would let you increase your pipeline without looking like an idiot. That would be Pam Slim.

Imagine if you were so confident you had no need to ‘be perfect’ (who needs to be perfect?) – extra confidence is always fab and Christian Mickelson has an offer for you.

Imagine a website that took people from browsers to buyers – that would be the wonderful Laura Roeder

Have I given you enough?

No?

OK, add into this people who are experts in Twitter, Coaching, Content, Social Media and more – to be honest you’ve made the money back on the subscription to Third Tribe 🙂

Do you know someone who needs this? Only there are just 9 hours left to take part and grab the deal, if you know someone or are interested go take a look at Daily Success Deals now before you miss out

 

 

 

 

 

 

 

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