Archives for March 2011

I’m kind of a big deal…

Thanks to @indiaknight for this post on Twitter this morning ๐Ÿ™‚

(If the pic is yours please let me know so I can credit you!)

Guaranteed front page Google listings? What CAN we guarantee?

Thumbs down icon

Image via Wikipedia

I’ve written about guaranteed front page Google listings before, but it’s still something I get asked in nearly every phone call I have with a potential client;

I’ve spoken to another company who guarantees me a number one position in Google, can you guarantee me that too?

Well, the answer is NO. I can’t. And neither can anyone else.

Google themselves say in the Webmaster guidelines:

No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.

They go on to say that you can submit your site to Google for free, which of course is something I’ve written about before too.

So, if I can’t guarantee you the number one spot, what CAN I guarantee?

  • I guarantee your positions will increase – whatever your position in Google for a phrase right now, it will be higher while I’m working on your SEO
  • I guarantee your relevant traffic will increase – good keyphrase research at the beginning of our project will encourage you to choose pertinent phrases to increase the visitors to your site
  • I guarantee that the visitors you get will have more relevance and be more targeted – using specific and long tail phrases we’ll make sure you’re getting uality vitiors intersted in your products or services
  • I guarantee I will do my best – I work hard to ensure that my clients are happy, as I want you to sing my ppraises, of course ๐Ÿ™‚

I can’t guarantee, you’ll be number one, or front page, or exactly how many visitors you will get.

I can tell you that recent clients saw front page listings within a couple of weeks for fairly competitive phrases. Others have taken longer with very competitive phrases. You can see our Facebook Photo Album for our latest celebrations of front page listings, or ask me at any time.

I won’t give you false guarantees; it’s not my style. If you’re interested in straight talking SEO, then I could be your girl – see our Higher Google Listings Packages for more details.

I’d love to get the word out about false guarantees and what can be guaranteed, so I would really appreciate any Facebook ‘likes’ or ‘shares’, Tweets on Twitter, or mentions in your blogs ifg it’s a good fit. Thanks in advance ๐Ÿ™‚

The Nikki P 30 Day Blogging Challenge is here!

The Challenge Trophy

Image via Wikipedia

The whole world seems to be blogging these days, and it can often seem as if you’re being left behind. You can’t think of things to blog about, your forget to update, you don’t have enough time, or you just don’t ‘get it’.

My 30 Day Blogging Challenge is here to help!

Every day for 30 days you’ll receive an email with a blogging challenge – it could be a specific topic, and idea, or something to include in your blog. It could be something to help your SEO, increase readership or encourage comments. It could be something completely different ๐Ÿ˜‰

The emails are short, easy to understand, and I’m on the end of an email or a Tweet (@nikkipilkington) if you need any help.

This was a free course for the first 750 to sign up, but now we’ve reached that threshold it’s just ยฃ3 – that’s around 10p per day for a great boost to your blog!

Impatient like me? Get all 30 days’ challenges, plus a whole host of extras in a handy downloadable ebook ย for just ยฃ5

Happy to get one a day and miss out on the extras? Subscribe now for just ยฃ3 using the Paypal link below:


I’ve been writing ‘poems’ for World Poetry Day!

If you follow me on Twitter (@nikkipilkington) or Facebook, you may have seen some of these already – just a little bit of fun for some clients and some non clients too!

For the fab @chrisbrogan

I know this guy called Brogan, he’s a Social Media wiz
One day I hope to travel and meet the famous Chris
We’ll talk about engagement, and how we can build trust
I’ll pick his brains on everything, that really is a must

Once our meeting’s over, and I’ve wowed him with my wit
He’ll retweet me with abandon, and I’ll know that I’ve made it
My traffic it will treble, my server will despair
But I won’t care because I’ll be waving my arms in the air

My fave soc media guru, he has noticed me
It’s been a long hard trek, not easy has it been
He gets 100 tweets a second, he can’t answer them all alone
And that’s not counting people wanting to get him on the phone

The Disney social media mums, they’ve been very lucky
They got Chris for a whole weekend, which really wasn’t sucky
I’d settle for a ten minute convo to prove that we have met
And then I’d blast the photo round the whole damned internet

For @littlesunflower:

You’ve been through 9 hours labour and your little one is here
She’s definitely the best thing that you’ve seen through out the year
The little dinky fingers, worth every painful hour
You pop onto the Internet straight to Little Sunflowers

They’ve got the best in baby clothes, you may spend to excess
But nothing is too much for your new gorgeous pink Princess
Free delivery, customer care, they have it all in bounds
Better order now before the Doctor does his rounds!

For @andydickens

Your hands they get all shaky, your mouth it is is all dry
You know you have to do it but your head is asking why
You really need some customers, you’re feeling so alone
So why is it so difficult to pick up that damned phone?

You go to dial and then you think, I’ll have a cup of tea
The plants, they all need watering, I think I’ll have a pee
I haven’t called my mother in ever such a while
Maybe I’ll make hers the first number that I dial

I really don’t like calling, and trying to sell my wares
Surely there are better options waiting for me out there
Telemarketing’s not my thing, in fact I think it’s hell
I think I’ll sub it out to the fantastic VSL

For @bristllocksmith

You get home on a friday night, you can’t get in your door
You’ve drunk so many vodkas, your keys dropped on the floor
You look around in horror, feeling such a berk
But really all you need to do is call fab locksmith Kirk

For @nikkipilkington (ooh that’s me!)

Some people think I’m bonkers, they say that I’m insane
For writing blogs for others so they can lay their claim
But I say it’s initiative, it help to pay the bills
I write the words, I post them up and they get all the thrills

For Computer Training Solutions

If Word has you in a tangle
And you’re puzzled by Access
Excel’s a bunch of numbers
And you’re starting to get stressed

Dreamweaver sounds bewildering
You want to stage a revolution
Panic not, pick up the phone
to Computer Training Solutions!

For @clairejarrett

When it comes to Google Adwords, Claire Jarrett is your gal
Not only is she good at it, she’s also now my pal
And even though some people think we should be staring daggers
Because we both do SEO, it’s good results that matter

Both Claire and I, we get results for clients in that Google
And because our prices are quite good, we help you to be frugal
Then when you’re on the very first page for phrases you have picked
You can tell the whole wide world we helped you get those clicks!

For @birdsontheblog

Sarah picked a flock of birds, she told us all to blog
About the world and everything, our businesses and dog
We all set to with vigour, we knew it would be great
But who could have predicted Birds on The Blog’s fate?

In Forbes 100 women’s blogs, we quickly made the grade
For global domination, the plans were quickly made.
With Sarah at the helm, there’s really no excuse
With her and her ambition, we really cannot lose

With Jackie and relationships, Anita and her bullies
Suze helping us to write better, Jane and all her pullies
Angie and her bikes and dogs, Ann on words and crafts
Babs on WordPress, Lynn on jobs, we don’t do things by halves

Angela on English, Emily’s our PR bunny
Elaine on kitchens, Kate on dosh, she’s really on the money
Rhiannon is on music, and politics at times
Sally blogs about all sorts, she really is quite fine

Ida’s blogging Africa, she’s on the blog herself
Linda helps us sell more, to help increase our wealth
Sarah blogs on everything, she really is diverse
I talk Social Media, and not always in verse

Cathy writes about business and living with the Germans
If we don’t get our blogs written, Sarah gives us sermons
So thanks then to our guest bloggers, without whom we’d be stuck
They fill the gaps and help us out – without them we’d be f…. in a bit of a state

For Samantha Higgs

Sam Higgs she’s a photographer, some may think that’s drab
But if you’ve seen her pictures, you’d know that they’re quite fab
Her foodie pics are just so real they might melt in your mouth
I hope to get to meet her if she ever heads down South

It’s not just photos though, the reason we love Sam
She’s handy with a cake knife, as well as with her cam
Her pirate cake is now legend, it really caused her trouble
I bet she wished she’d spend the time posting on RedBubble

She loves her kids, they love her back, her hubbie she adores
In fact he should be writing this, some points then he would score
I’m sorry that this poem wasn’t written by a Bard
But he is off taking the hobbits down to Isengaard

More to be added throughout the day!

Feeling a bit of a Twitter Marketing Dummy? Win a book to help!

In this weeks Facebook / Twitter competition we’re giving away a free copy of this fab book: Twitter Marketing for Dummies. (aff link)

From the back cover:

Learn how to interact with your customers with TwitterYour customers are already tweeting on Twitter, and itโ€ฒs time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time!

  • Learn from the best โ€” see how other leading companies are using Twitter
  • Details, details โ€” learn how to sign up, create a marketโ€“friendly profile, and find followers
  • The old and the new โ€” include Twitter marketing in your overall plan with other types of media
  • Map your strategy โ€” develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitterโ€ฒs unique strengths
  • Measure your success โ€” discover how to assess your progress with Cligs and Google Analytics
  • Follow and be followed โ€” find the right people to follow and get them to follow you
  • Protect your image โ€” choose the right employees as Twitterers and keep tweets honest and upbeat
  • Retweet to advance โ€” spread your message with smart retweeting

Open the book and find:

  • How to register your company name on Twitter
  • Ways to enhance your brand with Twitter
  • Tips for finding your Twitter voice
  • Why you should follow the competition
  • Cool tools like HootSuite,, and TweetDeck
  • Pitfalls to avoid
  • Case studies from successful campaigns
  • How to become a thought leader

How do we win it Nikki?

Simple! Just read this blog post regarding our ‘pay with a tweet’ experiment, and follow the instructions to get your free copy of 299 Steps to Website Heaven. You pay wit either a Tweet or a Facebook mention and can download the ebook straight away!

But I already have the ebook Nikki!

In that case just follow the instructions and don’ t download the book – you’ll still be in the comp!

How will you pick a winner?

All of the tweets and Facebook mentions will be numbered and put into, which will pick out a winner for us. We’ll announce the winner on Twitter, Facebook and this blog this evening.

So what are you waiting for? Off you go!

Looking for business German translation? Angelika Davey is your woman!

I’ve known Angelika online for a while, although have yet to have the pleasure of meeting her in real life, so I was delighted when she won a recent competition we ran offering 6 months of SEO.

Angelika has been living in England since 1982, and has been teaching German since 1991, with both private and business clients on her books.

I loved her German Advent calendar before Christmas 2010, with a German word a day – I certainly learned words I didn’t know before (but then again my German stopped at O level!)

So, I’m thrilled to have her on board, and would highly recommend her for:

You can find Angelika on her website of course, but also on Twitter as @german_tutor and on Facebook too. If you do get in touch, tell her I sent you ๐Ÿ™‚

299 Steps to Website Heaven – get it free for a tweet!

We took 299 Steps to Website Heaven down from sale a while ago, as it’s a little out of date and we’ve not had time to update it yet.

That said, it’s still very relevant, and we get requests for it pretty much every day, so we’ve decided to offer it up for download again – but this time you have to ‘pay with a tweet’.

All you have to do to get the free ebook is click on the image below to send a tweet to your followers – let’s see how many tweets we can get!

And if you’re looking for 299 Steps to Blogging Heaven, it’s here!


Client spotlight: Cast Memories Personalised Fingerprint Jewellery

cast1As the mum of 2 gorgeous girls, I was thrilled when one of our latest clients decided to work with us!

Cast Memories offer personalised fingerprint jewellery, from bracelets to necklaces; they also offer keyrings and cufflinks, all with your children’s (or pets’!) fingerprints, handprints, footprints (or pawprints!) in pure silver.

I’d seen my sister-in-law wearing one of these, and had coveted it from afar – now they’re my client!

They’ve been fab to work with, and I have no problem beieving what they say on their site:

At Cast Memories we strive to provide personalised gifts which enable you capture the little moments in time which pass all to quickly as our children grow up. Whether you are looking for Fingerprint Jewellery, Handprint & Footprint Jewellery, 3D Cast or our other personalised gifts, we strive to provide a service which is second to none.

cast2So if you’re looking for:

then you know where to go – if you do buy from them, please let them know I sent you ๐Ÿ™‚

Google Rank Checker – find out where your website ranks on Google

rankWe’ve been working on it for a while, and there have been a fair few headaches but at last it’s here ๐Ÿ™‚

Google Rank / Position Checker

The Google Rank Checker checks your position in Google, Bing and Yahoo. Find out whether your SEO is working, what keyphrases you’re ranking for, and how to get help if you’re not!

Things to note

  • The Google Rank Checker checks the .com versions of the search engines
  • It checks your position using the API of each search engine
  • It checks your ranking as if it were someone NOT LOGGED IN TO YOUR GOOGLE ACCOUNT
  • If you search manually while logged into a Google account, you may see different results
  • It’s FREE, which means support is minimal, although I’m always happy to help if you catch me on Twitter @nikkipilkington or by email to
  • Yes, there’s a sales message once the report has run – did I mention it was free? ๐Ÿ˜‰
  • You can have the report sent to your email once it has run
  • I’m working on allowing people to sign up to have the report sent every week – this will also be FREE
  • It’s free ๐Ÿ™‚

Nip over to the Google Rank Checker now!

Is what you're tweeting what they're hearing?

A few days ago I posted a blog titled Are You Getting The Right Message Across? talking about how what we Tweet, Blog and Facebook may not always come across how we think, and prompting you to ask your followers / fans / readers think of when they think of you.

Reading The Pharma Strategy Blog this morning, I saw reference to this cool tool that will also help you see how you’re seen!


Mirror.Me creates a “tweet cloud” from your tweets, giving you an idea as to whether you’re getting your message across.

Here’s mine:

mirrorAs you can see, I tweet a lot about business, social media and marketing, as you would expect – but I also tweet about being a mum, fashion (!), and personal stuff too.

Whilst not an in depth analysis tool, gives a good all round image of the message you’re putting out there, as well as being a bit of fun ๐Ÿ™‚

Go get yours now!

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