People say to me all the time: “But Nikki, YOU are your brand”, and to a certain extent that’s true. I’ve tried to work hard at being in the ‘right’ places, giving the ‘correct’ advice, and helping out. I want to be known as fair and helpful, I want people to trust me, and I want people to know that if I can’t help them, I’ll tell them.
And it seems to work. I have a steady stream of new clients, enquiries every day, my team is busy on a constant basis, and I THINK my brand is good.
But that’s the problem isn’t it? We all like to THINK our brand is good. And it’s fab when people say nice things about us; I’m the first to show off a testimonial or a nice thing someone has said.
It’s not the full story though is it? What about the people saying not so nice things? i’m not talking about competitors, or people with a vested interest, I’m talking about people who have dealt with or tried to deal with us. What are they saying that might not be so good? THAT’S as important as the things that are being said that make you feel great.
There used to be some saying that if people were happy, they told X number of people about you, but if they were unhappy they would tell Y number of people (with Y being significantly larger than X!).
If that’s true, don’t you want to know what’s being said about you?
So, in the interests of open-ness, I’m giving you carte blache here to tell me how YOU see my brand. This isn’t an invitation for anonymous nasty comments, or a chance for my competitors to stick the boot in – it’s an invitation to a conversation about MY brand.
Tell me what’s good. Tell me what nice things you’ve heard about me. Tell me the things you know I want to hear 🙂 Then bite the bullet and tell me what’s bad. Tell me what’s downright dreadful, and what makes you think twice about working with me or recommending me. Yes it will be hard to hear, but honest and constructive criticism helps us all to build our brand, grow our businesses, and make sure we’re on the right track.
And when you’ve finished telling me what’s good and bad, post a similar blog and ask people what they think / know of you.
Go on, I dare you 😉