Archives for August 2009

Don't spend time article marketing – watch TV and drink beer instead!

We’ve just sent out our latest newsletter, and once again we’re thrilled with the cartoon depiction of our headline subject – which in this case was Article Marketing and how it can save you time if you let a company such as us do it.

Mike from Flantoons exceeeded our expectations again with this fab cartoon – we hope you like it as much as we did!

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Sometimes it's the small things that count

Over the last few months I’ve implemented a few small changes in some of my ‘strategies’, and I thought it would be good to share them with you over the next few days so you can see the results.

Today I’ll share with you my ‘newsletter signup strategy’.

I get about 20-30 newsletter signups per day. They all get a lovely little ‘thanks’ message from the Aweber system that I use, which is clearly automated. In 4 years or so of using Aweber, I’ve never yet had one person come back to one of those automated thank yous with a response.

So, over the last couple of months I’ve set aside a little time to email new subscribers and thank them for signing up. I also ask if there’s anything I can help with. It takes me little time (yes it’s a cut and paste email, but personalised with their name) and has proved well worth it.

In that time I’ve had about 30 emails back that have resulted in dialogue, 6 people asking for more info on specifics of my service, and 2 people have become clients. When I asked the clients what tipped it for them, both said that the fact I’d bothered to email them when they signed up to my newsletter led them to believe I was more interested in them, and led them to finding out more bout me rather than just waiting for my newsletter.

So, why not pay more attention to your newsletter subscribers? It only takes a little time, but you could be reaping the rewards.

What's the point of Social Bookmarking?

If you’ve been reading for a while, you know we LOVE the “Plain English” videos produced by Commoncraft, and here’s another one that may help to answer a few questions:

It’s a short explanation of the features and benefits of Social Bookmarking sites like Delicious.com.

Social Media Marketing Checklist in Mindmap form

Be warned – Mindmap is not my tool of choice, so this is pretty basic! But a few people have asked if the Free Social Media Marketing Checklist was available in MindMap format as well as PDF download, so I’ve given it a go.

I used Freemind, which is .. er, free, so if you want the mindmap and don’t have software to read it, download it and you can!

The MM has the steps from the original checklist included, as well as a couple of miscellaneous ones that weren’t on the original. It also has links included where you see the red arrows.

If anyone wants to tidy it up and make it look better, I’m happy to cobrand it with them 🙂

Click here for the mindmap

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