Archives for June 2009

Get business and leads through blogging – our clients do!

We often encourage our clients to run their own blog, whether as a part of their own site, or as a separate site, and it’s always nice to see the traffic coming into those blogs, and the enquiries that leads to.

Every so often I have a mooch around some of our clients’ blog, so I thought I’d share some of them with you:

I love seeing the different directions that the blogs take, and look forward to new posts every day.

Keep an eye on this blog too, as I’ll be featuring more blog clients soon 🙂

Cellulite, eco products and accounting software!

Never let it be said that my day isn’t varied 🙂

Part of what I love about my job is that no single day is the same as any other – because we have a good range of related services, I can be working on quite a few things throughout the day, and chatting with many different customers and associates, as well as trying to keep order in the offices both here in France and in the UK!

Today, among other things, I’ve been working on:

  • Article Marketing for a company providing a solution to cellulite – we’re all going to get it girls, so it’s nice to know how to get rid of it. And I know where I’ll be going for cellulite reduction!
  • Article and Blog Marketing for an eco friendly toy company – can’t say much more about this one at the moment but it’s certainly been eye opening!
  • Constructing a WordPress blog site for a client who specialises in software used in Accounting – I really love how WordPress gives control to the client, in that they can update as and when they want, and there’sa plug in for every eventuality! (I really should get around to putting the blog design packages on the website!)

We’re also restructuring social media marketng services at the mo, and that’s coming along nicely, so I’m quite excited about it.

It’s nice to see the Twitter interview requests coming in – 3 so far this week, which I’m looking forward to doing and will definitely talk about more in the near future!

We love donuts!

Marketing Donut that is. It seems like a lifetime ago that I had the telephone conversation with Kate about Twitter that resulted in this article (Can Twitter Help Your Business?), but it’s nice to see it generating comments.

As anyone who knows me is aware, I’m a MASSIVE fan of using Twitter for Business, and it’s good to see people thinking and talking about it, whether they agree with me or not 🙂

Twitter for Business – a quote

I was asked to provide a quote for a Twitter for Business ebook recently. If you’re a regular over at Business on Twitter you’ll know that I am a massive fan of using Twitter for business, and our Tweetmentor programme is going great guns with business people wanting to make the most of the microblogging service.

My quote?

Twitter is what business people 12 months in the future will wish they knew about 12 months in the past

I fully believe that if you’re not making the most of Twitter right now, you’re missing out – and by the time you do recognise the potential, it may already be too late.

Higher Google Listings – what and why?

Potential clients often ask us how each of our services fit together and for a brief explanation of them – here is our brief description of our Higher Google Listings service, and how it fits in with our other services:

Higher Google Listings

What is it?

* The aim is to get a client onto the front page of Google for their selected search phrases

Why do people need it?

* Over 80% of web ‘journeys’ begin at a search engine, and over 60% of those begin at Google

* Most people research companies and suppliers on the web rather than using Yellow Pages, Thomson Local etc.

Pros

* Front page listings mean much higher visibility
* Ability to choose appropriate phrases
* Managed service no real input / time needed after initial setup
* Ability to choose level of service

Cons

* Not guaranteed
* Not immediate
* If phrases are very competitive then results unpredictable
* Ongoing process rather than one-off fix
* Larger sites need higher service

Other services that enhance it / it enhances

* Article Marketing is a natural fit as part of SEO is getting good links back to the site
* Works well alongside Google Adwords for short term fix with long term solution
* Works well with Social Media Marketing due to back-links

Interested in our Higher Google Listings service? See our prices page for more info, then contact us for more info!

Free ebook promotion! List of free sites to add your e-book!

Leigh’s done it again – a great list of places to submit your ebook for free:

– Download the pdf file here

– Follow Leigh on Twitter here

– Follow Nikki on Twitter here

– Click here to Retweet this offer

Business on Twitter – would you like to be featured?

We’re looking to run another series of interviews with people who are using Twitter for Business purposes. It’s very simple, all you have to do is answer a few questions, in as much detail as you like.

Obviously, the more details you give us, the more likely we are to publish your interview first, but we’re not turning anyone away.

Simply copy and paste the questions here into an email and send to nikkipilk@gmail.com, then follow Nikki on Twitter to be alerted when your interview is published!

You can find more information here.

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

You want to pay by results? A few pointers

It happens every so often – I’ll get an email asking me to work on a Pay by Results basis. This could be someone only wanting to pay when they achieve front page Google listings, or someone wanting to pay a commission on each sale achieved, each front page on Digg, each mention on Twitter, etc etc etc. On some occasions I’m not even told what the ‘result’ is going to be, but told to only come back with a true figure!

But what 99% of these emails have in common is the absolute belief that the author of the email is doing me a favour. That I should be thrilled to be involved in their dream. That if I’m as ‘good’ as I say I am, then I should be willing to work on results only. That ‘if I can’t hack it’ I shouldn’t even bother replying.

I just received another one today – hence this post.

Well, let’s clear up a few things, shall we?

1 – You want me to work for free in the first instance? Have some courtesy. Don’t presume I see this as you doing me a favour. In most cases you’re coming to me because you don’t have a marketing budget – you want me to help you – I would suggest being nice is a good start.

2 – Working for free at first means that you will be charged more in the end – trust me, there is no way I’m going to put lots of work I’m not being paid for into something without a good return at the end.  So don’t come back to me and say my quote is ridiculous and nothing like what it would cost you to pay me in the normal way. You want the normal prices, become a normal customer.

3 –  This is your dream, not mine. If it were my dream, I would be doing it. On a pay by results basis. It’s called ‘running a business’.

4 – Challenging me with ‘if you’re not up to it’, ‘if you can’t hack it’, ‘you daren’t take a risk’ and ‘you’re not good enough’ does not make me want to work with you, it makes me think you’re an arrogant little shit.  Sorry to be blunt, but it does. If you were approaching me to be a usual ‘pay a fee’ customer, I probably wouldn’t want to work with you. But then you’d just be a regular arrogant little shit. By asking for special favours and then trotting out the aforementioned quotes, you make yourself look like an arrogant little shit with no money. Well done.

5 – Just because you think your idea is the best thing since sliced bread (although I’m not that convinced that sliced bread was a great invention either) doesn’t mean that I share your belief. You are probably not the first person to come to me with this idea. and won’t be the last. And the fact that you think it is fantastic still isn’t enough to make me want to work on it for free.

The above makes me sound like a grumpy cow, and well it may, because that’s how I feel right now.

However, at NikkiPilkington.com we DO take on Pay by Results clients. But we only consider them if:

1 – They are courteous and honest in their initial approach

2 – The results are easily measurable

3 – They agree to pay our (admittedly higher than the ‘normal route’) fees upon results

4 – They don’t try and emotionally blackmail us into working with them by using reverse psychology

and most importantly

5 – They have a product or service that we believe in too

So, feel free to come to me with ideas, websites and blogs that you want promoting on a Pay by Results basis, but be careful of your approach, or you could end up in a blog like this 🙂

Social Media – is it really all that difficult?

Everywhere you turn, everything you read, and almost everyone you speak to these days has picked up on it. The new buzzphrase for 2009 seems to be ‘Social Media Marketing’. It’s almost as if it came from nowhere – ‘experts’ are springing up, and every man and his dog is being told that they need to take part, or pay someone to do it for them.

It’s easy to forget, with everyone jumping on the bandwagon, that Social Media has been around a while, and it’s not as complicated as it may seem. Not only that, but you don’t necessarily need someone else to do it for you – the tools and help are there for you to do it yourself; and the great thing about Social Media Marketing is that it’s trackable and measurable pretty much immediately, allowing you to see what is and isn’t working, and adjust accordingly.

So, without further ado, here is a quick guide to three of the aspects of Social Media you might be hearing about, with links to places that will help you to ‘do it yourself’ , and details of how we can help you if you need it.

Twitter

Let’s get this one out of the way first – it’s everywhere 🙂

What is it?
A ‘Microblogging’ site that alows you to tell the world (or your followers) ‘what you are doing’ in 140 characters or less. Allows you to interact with clients and potential clients, and push your message out to people who choose to folow you, thus reaching a new audience.

Can I do it on my own?
Without a doubt, yes – it costs nothing to sign up to Twitter, and you can be up and running in less than 5 minutes.

Pros?
It’s quick and easy, followers tend to be loyal and pass on (or ‘retweet’) things they like, great for getting traffic to a site or bog

Cons?
Easy to get wrong, time consuming if you let it be, building up ‘followers’ isn’t always easy

Links to look at:

Can you help me?
Yes, if you want to run your Twitter account yourself, then consider our Tweetmentor program, a daily email to help you make the most of Twitter – our current promotion means you can pay as much or as little as you want to sign up.

If you want someone to run your whole Twitter promotion and account for you, then we offer this service too, from £150 per month – contact nikkipilk@gmail.com for more info.

–oOo–

Article Marketing / Blogging

You can’t fail to have noticed the amount of people talking about blogging and article marketing recently, and that’s because it’s a great way to promote yourself.

What is it?
By writing and distributing articles and bog posts on your area of expertise, you become synonymous with your area of expertise, and gain credibility and referrals.

Can I do it myself?
Absolutely! If you are able to write convincingly on your area of expertise, then setting up a blog and writing regularly costs nothing but your time. Similarly, most article websites charge nothing to list your article, which links back to your website.

Pros:
Costs nothing but time, develops brand and credibility, sets you out as ‘the expert’

Cons:
Can take time, you may not like / be good at writing, ideas hard to come by at times and needs regular upkeep

Links to check out:

Can you help me?
Yes, we can help in many ways, whether you need a bespoke blog site setting up and / or managing, or just article writing and submissions. See our Article Marketing Packages for more info, and ask about our Blogger Specials.

–oOo–

Facebook

Once seen as a place only for teenagers, this site has come into it’s own in the last 2 years as a great place to promote your products and services.

What is it?
Facebook is a social networking site that allows businesses to connect with customers and potential clients through the use of fan pages, business pages, groups and more.

Can I do it myself?
Yes! It’s free to open up an account, either as a person or as a business, and you can set up fan pages, groups and blog pages without paying too.

Pros:
Huge potential client base, easy to manage / update, for some people easier than updating their own website!

Cons:
Can be time consuming, easy to miss out on opportunities, needs to be ‘kept alive’

Links to check out:

Can you help me?
Yes, we have set up many Facebook pages, groups, fan pages and ad campaigns for clients, and can help you to get the most out of Facebook for your business. Whwther you just need setup and then left to run it yourself, or you need complete management, we can help – drop us an email if you want to know more.

–oOo–

So there you have it, just 3 aspects of Social Media Marketing that you can try yourself, and have up and running in less time than it took you to read this newsletter!

Hopefully this has taken a little of the mystery out of SMM, and given you a few ideas. As always, if we can help, please let us know.

Next time we’ll cover Online Business Networking, talk about Blogging in more detail, and touch on the use of multimedia in promoting your business.

Until then, thanks for reading

All the best

Nikki Pilkington
NikkiPilkington.com

http://www.nikkipilkington.com
nikkipilk@gmail.com

Twitter: http://www.twitter.com/NikkiPilkington
LinkedIn: http://www.linkedin.com/in/nikkipilkington
Skype: nikkipilkington
MSN: nikkipilkington@hotmail.com
ICQ: 9330127

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