We’re told that blogging is great for our business, helps build traffic to our website, enhances SEO, and practically does everything except wake us up in the morning with a cup of coffee. And a lot of the hype surrounding ‘having a blog’ is true:
- It *IS* good for business – blogging about the things you are an expert in develops credibility and helps with branding.
- It *CAN* bring more traffic to a website – it allows you to share information on places such as Facebook and Twtter, that bring in new visitors, and gives good reasons for old visitors to return.
- It *DOES* enhance SEO, providing relevant and up to date content and links to the rest of your site.
(Sorry, I haven’t yet found a blog that makes coffee…)
But it can also be soul destroying – you write what you consider to be a great blog post, but no-one comments on it. You think your copy is great, your topic is fab and you KNOW that people are reading – but they’re just not commenting.
At NikkiPilkington.com, we know that one of the great ways to develop good traffic is by commenting on other people’s blogs. And by this we mean GOOD, RELEVANT comments, comments with content, not comments that are there just for a link back.
With this in mind, we’re always on the lookout for blogs that we can recommend to our clients, blogs in all sorts of industries that they can comment on and learn from.
It’s NOT about drive by comments and never returning visitors, it’s about helping blog owners by adding comments and spreading the word about their blog, and about helping our clients by giving them places to read posts, make comments and find out more about the world of blogging.
To help with this we’ve set up a separate Twitter account called BlogCrazy – aimed at encouraging people to post on each others’ blogs, and helping us all to help each other – please consider following, as we’ll be regularly promoting blog posts from followers.