“Social media marketing” is the new buzzphrase in town, and everyone and their dog is ‘at it’.
Someone asked me the other day how I became a Social Media Marketing Expert, and when I’d stopped laughing, I told them that I didn’t class myself as an expert as such; all I do is take common sense marketing techniques and transfer them to the Social Media arena. Social Media Marketing as we know it is so new that there really aren’t as many experts out there as you would think.
Of course, there are people who have done well at it, both for themselves and/ or their clients, and there are people that are seen as ‘gurus’ but let’s be honest here, most small businesses are still trying to find their way through the ‘Web 2.0’ maze.
It’s a lot of trial and error in a lot of cases – but the problem with that is that the error is being done very publicly. The GOOD thing about that is that those still feeling their way gently in Social Media can use the public mistakes to learn.
iMedia has published a great post today on 3 social media nightmares
The post focuses on the following:
- A blogger who caused an ethical uproar
- How one man’s tweet became his agency’s nightmare
- What happened when traditional journalism and new media collide
It’s a great read, and if it helps you to avoid some pitfalls and think more about your ‘strategy’ then all the better!