Archives for November 2008

Internet Marketing Article – An Interview with Nikki Pilkington

Internet Marketing Article – An Interview with Nikki Pilkington

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10 mistakes you can't afford to make with Google adwords – Tip #8

#8: Language Problems

Just like setting the wrong geographical region, you can optimise your Ads for particular languages. Don’t waste your time and money optimising for any language other than the languages you do business in!

You should be using Tweetdeck if you want to make sense of Twitter!

Having spoken to lots of people about Twitter, I realise that the first impression most people get is of the Twitter website.

If they’ve spoken to someone like me, they’ll have probably looked at my Twitter page, realised how confusing it looks and gone away pretty quickly.

“I don’t get it” they say … “It’s all messy” they say…. “It makes no sense” they say – and do you know what? They’re right!

I don’t understand how anyone manages to cope with Twitter – especially if they ‘follow’ more than a handful of people.

But luckily for them (and for me!) there are various bits of kit out there that will help you make some sense of Twitter. Twitterfox, Twhirl and many others.

My tool of choice is Tweetdeck. I especially like the fact that they’re on Twitter themselves, and they listen to criticism as well as praise, and take feedback from their userbase.

Recently Thomas Power of Ecademy.com asked me how I use Tweetdeck, and I’d like to share with you the answer I gave him. Hopefully it will help you to understand how much easier Twitter can be, how little time it needs to take, and how it can help business, social and research alike.

I use it in the same way I guess many people do – it allows me to put people into different groups / columns – so for example some people I follow for social reasons, some are industry experts and some are in a kind of ‘holding’ column which is people that look interesting but I haven’t decided whether to carry on following them yet. Then there’s the column that refreshes every so often and has a search for my name in it to see if people are talking about me wink

I have a column for a Tweetake.com search too – the Twitter backup service I own along with @alfaguru

A DM column makes sure that I don’t miss a DM – I like the fact that Twitter emails me my DMs, but it’s a pain that I can’t reply to them by replying to the email.

From Tweetdeck I can shorten a URL via various services, post a 12 second video (although I never do) and post pictures via Twitpics.

The Twitscoop button allows me to see trends.

Tweetdeck basically allows me to organise my Twitter ‘life’ – I think the reason that a lot of people don’t ‘get’ Twitter is because they’re trying to make it work for them by only using the website – if you follow people who Tweet a lot then that’s quite difficult. (Not everyone grew up with IRC and non threaded chat rooms!)

So that’s how I use Tweetdeck – if you want to know more about Tweetdeck, there is a great video here — How to use Tweetdeck

And here are some other bits I’ve written about Twitter:

Follow me on Twitter – Nikki Pilkington on Twitter smile

Nikki Pilkington


Higher Google Listings and Search Engine Optimisation UK from a UK SEO Expert
299 Steps to Website Heaven
| View Nikki Pilkington's profile on LinkedIn

Are you Tuned In?

Are you Tuned In?

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Facebook for Business Webinar

Facebook for Business Webinar

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iMedia Connection: Google lets you talk to search

iMedia Connection: Google lets you talk to search

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iMedia Connection: Google lets you talk to search

iMedia Connection: Google lets you talk to search

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Listing product on Google product search |

Listing product on Google product search |

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10 mistakes you can't afford to make with Google adwords – Tip #7

#7:  Failing to Learn from the Stats

When you create an Ad Campaign with Google AdWords, you get a wealth of statistics back from Google to help you adjust and optimise your online advertising strategy.  Failure to use this information means that you’re not taking advantage of the feedback that will help you to increase your presence and bring people to your website.  The statistics that Google provides could directly influence your sales.  Fail to learn from them at your peril.

Gullible Twitter users hand over their usernames and passwords – did you get your Twitterank yet?! | Collaboration 2.0 | ZDNet.com

Gullible Twitter users hand over their usernames and passwords – did you get your Twitterank yet?! | Collaboration 2.0 | ZDNet.com

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