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Archives for September 2008
Used sparingly, the <b> or bold tag, can help you to grab a visitor’s attention in the short time you have to do so.
Highlight some of your keyphrases in bold – it makes it easier for your visitor to catch the keyphrases when scan reading, and may make them stay that little bit longer.
Unfortunately it doesn’t help in SEO terms, sorry!
It shouldn’t have to be said, but it really does not do to have spelling errors on your site, especially on the first page.
That goes for grammatical errors too – misplaced apostrophes being the worst culprit.
Now, I’m Queen of Typos so I know how easy it is to overlook the odd misspelling, and don’t think I’m preaching to you – that’s far from the truth!
Your website is your exhibition stand to the world – it’s worth trying to get the first impressions right.
You can get a quick spell-check by pasting your code into
According to Kelsey Research, up to 25% of online searches are performed just to find information with the express intent of buying offline.
But it’s amazing how many websites I see every day with no contact details!
If you have a website, and you want my money, I want to know who you are and how to get hold of you.
There may be valid reasons for not including your physical address, but at the very least include a telephone number so that people can reach you!
Have a look at your contact page now – would it fill a prospective customer with confidence? If not, change it.
With search engines indexing more than just the front page of websites, you can’t be sure which page visitors are going to enter your site via.
They COULD come in via your index page. But then again they could come in via your Yellow Widgets page.
Or the Pink Whatsits page.
Make sure that whichever page they come in, they can find their way to the primary navigation areas – Home, About us and Contact.
If at all possible, use your main keyphrase for each page as a H1 heading. (A different keyphrase for each page, remember?)
Only use one per page though – any more could be seen as spam.
H1 has the double advantage of letting the search engines know that that phrase is important, and drawing your visitor’s attention to the headline, reinforcing their belief that they are in the right place
A H1 heading appears between two H1 tags, which look like <H1> and </H1>