Archives for July 2008

Tip #34 – Stop right there…

Try to avoid using ‘stop’ words in your title.

Stop words are words such as a, an, and, but, I, in, it, of, on, the, etc –

common words that are ignored by some search engines.

The more REAL words you can include, the better you will fare in searches.

Mobilize your blog!

 

They say:

You spend a lot of time and money on your blog-content and it is only accessible on the World Wide Web. Blog4Mobile.com will “mobilize” your content and present your content to a larger number of readers. You simply need an ordinary feed like rss, atom.xml or feedburner. Your new mobile site will have it’s own URL, e.g. “http://www.blog4mobile.mobi/yourblog1018”;
blog4mobile also supports your mobile blog with a qr-code widget, enabling your readers make a snaphot with their mobile phone and a qr-code reader. This service is completely free of charge for you.
The best thing is: After the beta phase, Blog4Mobile.com will start the central marketing of all mobile blogs. Each user gets up to 70% of the advertising incomes, generated via his mobile blog. Blog4Mobile.com is not only for free, you can even cash in by blogging!

It’s easy to sign up:

  • Provide URL of your Blog
  • Provide URL of RSS- or Atom XML Feed of your Blog
  • Get your Blog mobilized!Find out more here http://www.blog4mobile.com/blog4mobile/Home.page
  • Tip #15 – Doyouthinkhethesaurus?

    Running low on ideas for keyphrases? Exhausted ideas in Wordtracker /Google Adwords?

    Sometimes we’re just a little too close to our own business to think beyond the end of our nose.

    That’s where www.thesaurus.com comes in – allowing you to not only expand on the keyphrases you CAN think of, but allowing you to see synonyms that you can then expand on again.

    Easily an afternoon’s occupation there – trust me, I know!

    Under-hyphen-score

    It used to be that google preferred the hyphen (-) to the underscore (_) when it came to page names.

    So www.yourdomain.com/page-name-here.html was seen more favourably than www.yourdomain.com/page_name_here.html when it came to listings and positioning.

    That’s all changed, and now it makes no difference which one you use – Google treats them both the same.

    (We’d recommend sticking to one or the other though, rather than mixing them, for the sake of clarity)

    Creating Killer Keyphrases Part One

    Part One: Keyphrases Capture Customers

    One of the most essential keys to successfully attracting visitors to your website is the words that you choose when promoting it.  Whether it involves your website content, the copy you write, online advertising or Google Adwords, it is the words that connect you and your website to its visitors.

    In terms of Search Engine Optimisation, the correct choice of words is known as Key Word selection.  The right Keywords can make all the difference as to whether you gain a good position on Google and whether anyone visits your website.

    Search Engine Optimisers disagree over how to choose the right density of keywords and which precise words to use.  However, it is advised that the keyword density does not exceed 18% or drop below 2%.  When a phrase is used too much, the Search Engines register this as spamming and drop their connection to your website.

    If you are company offering budget flights to Glasgow optimising using single words such as ‘flights’, ‘cheap’ and ‘Glasgow’ is not effective as the words are used by everyone and so do not distinguish you from the million other flight/cheap/Glasgow-based websites.

    Adding FLIGHTS as a Keyword will put you in competition with 150 Million other results on Google.
    Even Adding ‘Cheap Flights’ only reduces the competition to 30 Million.

    You will not gain the Number 1 Google position with single or even two words.  But combinations of words strategically used together work effectively.

    Recently SEO experts have discovered that it is not Key Words that make the difference, but actually Keyphrases.

    A Key Phrase is a combination of words that helps to uniquely link your website to the visitor’s search engine entry. Rather than using the above single keywords or generic two-word phrases, you should connect them into killer keyphrases.  ‘Cheap Flights Glasgow’ is a phrase more likely to attract your kind of customer.

    This reduces the competition on a single Key phrase to 230,000.  That’s quite a drastic reduction from 150 million!

    In Part Two: Learn how to create those Killer Keyphrases

    Tip #26 – What’s the frequency Kenneth?

    Keyword frequency relates to the number of times a keyword (or phrase) appears on a page.

    Simply put, if your chosen keyphrase doesn’t appear on a page in your site, then you’re not likely to get good listings for it.

    However, at the other end of the spectrum, if the keyphrase appears TOO many times, then you’re likely to get penalised for spamming.

    They don’t make it easy do they?

    I’d aim for making sure that the keyphrase is in the headline of the page and then two to three times in the body, as well as in any links to the page.

    Google Adwords – Free Google Adwords ebook

     Adwords free ebook cover

    We know from our overflowing inbox that lots of you have questions about Google Adwords.

    It seems so easy – sign up, post some ads, get traffic, make money.

    But as everyone who has tried it soon finds out, there’s more to it than that!

    This FREE e-book will help you through the process of setting up and making money from your Google Adwords account – download it now with our compliments 🙂

    See below for a full chapter list:

    • “Are You Prepared To Profit From Instant Web Traffic?”………………………….4
    • “10 Minutes To Instant Web Traffic”…………………………………………………..10
    • “Keyword Research Basics”……………………………………………………………..23
    • “How to Write Ads that Attract Clicks”……………………………………………….33
    • “Tracking Ads and Landing Pages”……………………………………………………45
    • “Adwords Keyword Strategies”…………………………………………………………55
    • Bonus Chapter – Finding Profitable Markets……………………………………….63
    • Bonus Chapter – Finding High Paying Adsense Keywords……………………..72
    • Bonus Chapter – Finding Profitable Keywords…………………………………….78

    So what are you waiting for? It’s here, it’s fab and it’s FREE 🙂

    GetClicky – a God among webstats providers

    For a long time I used Google Analytics to provide webstats for me and for my clients – and it worked. Great stats, pretty graphs, nice figures – everything I needed.The problem I had was that I couldn’t get real time stats – I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.

    I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!

    And then I found GetClicky.

    As they say about themselves:

    Clicky is a web analyzer that works great with any web site, even Ajax and Flash sites. It was originally targeted towards smaller web sites and blogs because it tracks a high level of detail on every visitor, and these types of sites find this information very interesting.

    It’s the high level of detail, combined with the fact that I can see what visitors are doing RIGHT NOW that makes GetClicky the perfect stats tool for me.

    So what do you get?

    The Dashboard:

    The dashboard is an overview of the traffic to your site – telling you how mny visitors you’ve had (and showing you trends in a nifty little graph), how many actions those vistors have taken (eg where have they gone in your site), where your visitors have come from, what search phrases they have used and which pages they have visited.As an overview of your traffic, it’s very useful, but it’s in the nitty gritty that getClicky excels, and that’s what’s more exciting to me.

    Visitors

    The Visitors tab gies you a list of all your recent visitors, and tells you where they came to your site from.You’ll know what time they visited, what their IP address is, how many actions they took on your site, and if the referrer was a search engine, what search phrases they used.

    This can be filtered in a number of ways and is very useful information.

    Actions

    I love the Actions tab as it shows me what each and every visitor has doen on my sites. I can see that one visitor has come to the site from an article that was Stumbled on Stumbleupon, and has not only read that article, but has clicked on the links in it to go to external sites, returned to my site and read some more articles, and even whether they have clicked on an email link to email me. By the time I receive the email I probably already know who they are and what they’ve been looking at and can tailor my reply accordingly – how cool is THAT?

    Content

    The content tab shows me which pages of my site are being visited, which are the entrance pages, exit pages, which of my files are being downloaded (in my main site, www.nikkipilkington.com, I have PDF versions of my internet marketing articles – this view tells me how many downloads they get every day) and more.

    Links

    Like most other traffic stats, this tells me where my visitors are coming from. But unlike most other traffic stats, it also shows me which links a visitor is clicking on to LEAVE my site.

    This is great – I know whether links in my articles are being visited, recommendations are being followed, links to other sites I own are being clicked – even down to whether someoneclicks on an email link. I can also track visitors that leave to read something I have recommended and then come back! This to me is vital information and one of my favourite GetClicky features.

    Searches

    The searches tab shows me the latest search phrases I am being fond for on search engines – it’s always interesting to see the searches that bring people to my various sites – intended and unintentional 😉

    Spy

    This is my favourite GetClicky tab of all.

    I can see, in REAL TIME, visitors on my site. I can see which pages they are clicking on, which files they are downloading, external links they are following, and more.

    It allows me to react to visitors almost instantly – if I can see that lots of people are on Using Twitter for Business part one on my Business on twitter site, I can quickly amend the page to add a link to other more recent articles I may have written, in order to drive traffic there. If I see that lots of people are clicking on an external link to someone else’s blog, I can make sure I let the blog writer know, and investigate any synergy we may have to exploit the large amounts of traffic.

    The spy tab has a multitude of uses – but I wanr you, it’s very addictive 😉

    All in all I think GetClicky is as close to perfect as a web stats tool can get.

    Pricing?

    There is a free service, which doesn’t include the Spy tab, and if you sign up now you’ll get a free 21 day trial of the Premium service, which is what I use. It’s only $60 for the year and you can pay monthly – it’s well worth the investment to have your traffic stats NOW instead of tomorrow.

    So, why not given it a go? Sign up now at Get Clicky and let me know how you get on!

    Tip #90 – Variety is the spice of life

    Don’t get everyone to link to you with the same anchor text, and don’t use the same anchor text in all of your links.

    Vary the text to give you more of a chance with different search phrases.

    This also ensures that Google doesn’t see the exact same anchor text for you everywhere and mistakenly presume you’ve been on some automated spree.

    Tip #23 – The longer the better

    It’s better to use the longer versions of your keyphrase than the shorter.

    So for example instead of using ‘gift hamper’ use ‘gift hampers’, instead of ‘clean carpets’ use ‘cleaning carpets’ etc.

    If someone searches for the shorter version (gift hamper or clean carpets) they have a good chance of finding you.

    If, on the other hand, you optimised for the shorter version, then people searching for the longer version would have no chance of finding you at all.

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