Archives for May 2008

Tip #143 – MyBlogLog

Owned by Yahoo, this is a fascinating project that not only lets you see who is visiting your blog, but also allows you to build a community with them.

You can also join the communities of other bloggers.

www.mybloglog.com

Tip #172 – Fraud prevention

One of the things that people worry most about with pay per click advertising is that they will be charged for fraudulent clicks – whether these clicks are from competitors trying to wipe out their budget or just people clicking over and over again.

A great short article at http://www.search-marketing.info/search-engines/price-per-click/fraud-tools.htm recommends looking for the following things to catch PPC fraud:

• Repeat clicks from a specific IP address.
• Spikes in search frequency at a give time.
• Abnormally high search frequency for an expensive word.

Now, before you start panicking, all of the pay per click operators have fraud checks in place, so you should be fine if you do the above checks regularly.

Tip #198 – Low performance

Use your web stats or analytics to find out the pages that AREN’T performing well.

If you know that some of your pages are doing well in the search engines, but your analytics software is showing hardly any visitors, then you’re targeting the wrong keyphrases.

It’s no good being number one if no-one is searching for you!

Tip #9 – Focus point

One of the most common mistakes I see when a potential client comes to me is a lack of focus.

Far too often people make the mistake of including every keyphrase that they can think of in their title and Meta keyword tags.

It’s pointless and unnecessary.

Instead, focus on one or two keyphrases per page, and make sure that your copy is written with them in mind. Add them to your title and META tags (more on this later), and don’t be tempted to add every variation you can think of!

Tip #195 – A private matter

When you respond to a private message on an online networking site, use your signature file again – it reinforces your brand and encourages the recipient to visit your website.

It won’t help with your Google or other listings (after all it is a PRIVATE message) but it does help to establish you in the mind of the person you are communicating with.

Tip #256 – Hold the line please

If you have a switchboard with a messaging system, or even just an answer phone or line holding message, include your web address in the message.

Let people know that they can find information / buy products / enquire about services via the web.

BONUS TIP

Produce a Glossary

A great way to add content to your website is to produce a glossary of terms relating to your industry – this is obviously going to keyword rich as well as helping potential customers know more about what it is that you do.

Make sure you link to and from this glossary page so that Google can find it!

Tip #125 – Farmer’s market

We all know that links into a site is a good thing. We should know by now that one way links are better than reciprocal ones.

It’s tempting to set up a number of sites, all related to the same topic, and link them to each other in order to gain more ‘link popularity’.
And it used to work.

It doesn’t now – don’t do it. Get good quality links from good quality sites (preferably not on the same server as you) and use anchor text wherever possible.

http://www.nikkipilkington.com
http://www.299steps.com

No link farms……. Google doesn’t like it.

Bonus Tip

People often think that submitting to directories is a waste of time, but decent directories can often provide good traffic.

There is a great list of good directories at http://www.beaucoup.com/

Why not choose a couple a day and submit your details?

BONUS TIP: Perfect site?

Have a look at your sitemap right now (you do have a sitemap don’t you?). Whether it’s an HTML one for human eyes or an XML one for Google’s eyes, it needs to be kept up to date.

Have you added new content to your site recently? Then update your sitemap.

Removed pages? Then update your sitemap

Changed things around a little? Then, yep, you guessed it, update your sitemap!

In short, if ANYTHING changes on your website, you should update your sitemap as soon as possible.

Not sure how? Drop me a line at nikkipilk@gmail.com

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