Archives for April 2008

A great 299 Steps review from Profit Coach Paul Simister

What a great start to the day to find this great review from Profit Coach Paul Simister on his blog about Business Books.

Nikki Pilkington’s “299 Steps To Website Heaven” is an excellent introduction to the mysterious world of search engine optimisation and Internet marketing which is well written, interesting, practical and easy to read.”

You can read more here – why not leave Paul a comment with YOUR thoughts on the book?

BONUS TIP: Create your own social networking site

Whether you want to become the next Linked In, or just want to create a full featured community for your clients or prospects, there’s an interesting post on Mashable today about a new Open Source solution for creating online social networking sites.

Read more here

Accessible web design going to become a factor in SEO?

Interesting post in the Internet Marketing Club on Ecademy from Graham Jones:

“Yahoo has filed a patent application in which it takes into account design features in helping it come to a conclusion about where it should place a web site in search results. The aim is to take into account the usability of a web page, presumably so that the results Yahoo provides can meet the widest range of people, including those with disabilities that make some web sites unusable for them,”

More here

Nikki Pilkington

Higher Google Listings and Search Engine Optimisation UK from an Internet Marketing Expert
299 Steps to Website Heaven
Join me on Qassia

Tip #100- Rapid response

Read blogs relating to your industry on a regular basis, and if possible leave a comment.

Along with this comment, leave a link to your own website or blog.

Now, in a lot of cases this isn’t going to help with your search engine listings, as a lot of blogs have a ‘no follow’ tag (where search engine spiders don’t actually follow the links in comments.

So why bother?

Because other people will be reading the same blog and could be your potential customers – they may follow your link and sign up to your newsletter, read your articles, subscribe to your blog etc. And eventually they could become a client or customer.

Tip #232 – What's in a name?

We know it’s all about getting the keywords and phrases into the site wherever and whenever we can, without overdoing it.
One way of adding keywords is to save media files, pdf files, image files etc with keyword rich names.


I’ve been testing this with client websites recently and have seen a definite improvement in results.

Tip #275 – Eeh by gum

Another site regularly indexed by google is Gumtree

You can post in the business area or navigate to your local town and post

your link there – either way you’ll be seen by Google and if you’re a new

website, could be in the index in 24 hours!

Tip #4 – What’s in a name?

It’s no good at all being found for your company name only.

Of corse it’s nice if someone types in ABC Inc and finds you, but let’s face it, they already knew who you were and would have found you somehow anyway!

Scenario 1

You meet someone out and about and give them your business card. They pocket it, find out more about your company and decide they may want to get in touch with you.

3 Months later they’re in the office thinking “I really want to speak to that nice chap John, from that company that made handmade greetings cards. What was the name of that company? Oh yes! Johns handmade greetings cards”

Off they toddle to Google, type in Johns Handmade greetings cards and hey presto! You’re number one, they get in touch and all is well with the world.

Of course they could have also gone to thier business card holder/drawer/box/corner of the room and found you that way. The fact is that they already knew you and your company name so it was easy to find you.

Of COURSE you should be number one for your company name – by default this should be the case unless you have a very generic business name.

So, Scenario 2

You meet someone out and about and give them your business card, they pocket it find out more about your company and decide they may want to get in touch with you.

6 months later they’re at the office and thinking “I really need to speak to that nice chap John from that company who makes handmade greetings cards, what was the name of the company? Oh god it’s on the tip of my tounge. Now i know he’s a lovley guy and i know what his company did but for the life of i can’t remember the company name. Now where did i put his business card?”

Now let’s say they can’t find the business card. Not to worry – the internet will come to rescue right?

Of they toddle to Google and type in “Handmade greetings cards” and what do they find..

What do they find? Not your site because you’re happy being top for your company name.

They find your competitors, and lots of them! And someone else gets the business.

Imagine another scenario where the person searching has never even met you, heard of you, thought of you, and most definatley hasn’t dreamed of you.

Are they going to be searching for your company name? No


Bonus Tip – Yell Out Loud!

Don’t forget you can claim a free local listing at – this tends to work particularly well for Business to Consumer customers. But also works for B2B, albeit on a smaller basis.

Tip #166 – The eagle has landed

It’s worth thinking about creating specific pages within your website for your PPC ads to point to.

That way you can target each page specifically to an ad.

Yes it can be time consuming, but if your conversion rate rises, it’s worth it.

Repeat the ad on the page, and make sure the page has a good call to action – whether that be to buy, to call, to sign up or whatever.

Tip #25 – Don't be dense

‘Keyword density’ is a phrase that is often bandied about as if it is the Holy Grail of high search engine listings.

Basically it means the percentage of the text on a page that is your keyphrases.

Most experts recommend that you aim for a keyword density of between 2 and 8%.

I’ve tested this quite extensively over the last 13 years and have ranked on the front page of Google for some very competitive phrases with keyword densities ranging from 1% to 18%.

I’m not saying density doesn’t matter, but I am saying that if everything else is done correctly, then it’s not something to spend time worrying about.

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