Archives for March 2008

Tip #42 – Archive copy

For most results, Google holds an archived or ‘cached’ copy of a page.

What this means is that the page in the cache will load quicker for the visitor, and the search terms will be highlighted.

However, problems arise when the cached version of a page and the current version are out of sync.

You can tell google NOT to cache your page by using the following META tag

in the head tag of your page:

meta name=”GoogleBot” content=”noarchive”

Tip #83 – Lead the way

You could submit your site to Google via the submission form on their website, but this is no guarantee of inclusion.

A better way is to let Google find out about your site for itself by getting a link from a high profile site.

“Not that easy” I hear you say – well, why not look at some of the social networking sites you’re no doubt a member of – Ecademy, Linked In, Facebook etc; all highly regarded by google and the perfect place to link to your website.

This way, as Google trawls the web, it follows the link and indexes your site naturally – just make sure you use that anchor text (see linking section) to get the best results you can

299 Steps To Website Heaven – Tip #283 You've got to pick a pocket or two

Fagan Finder gives you more information on a domain than you could ever possibly need.

Find out how many times you (or more importantly, your competitors) have been listed in various social bookmarking websites, how many links you have from every search engine imaginable, how long the domain name has been in existence, which blogs are featuring content, and more.

You can translate a site, track changes to it, post info to Facebook – in fact there’s not much you can’t do from this tool!

Tip #276 – $2k away!

This site lists a myriad of pay per click advertising sites that are giving away free money.

Some won’t be relevant to your site, but some might be, and it’s worth checking them out.

7 Analytics Mistakes And How To Avoid Them

Free whitepaper – Their blurb says:

This white paper reveals common errors in web analytics thinking and/or implementation and provides suggestions for a more positive outcome.

Learn how to:

Increase qualified traffic
Identify search terms that convert
Discover pages that influence conversion

Download from here

BONUS Tip! – Qas-imodo

Thanks to a post on Ecademy, I was introduced to a fairly new articles type website, Qassia. On first glance and my initial explorations, it looks good and has a sound premise – you have to be introduced to join, and the more articles you post / people you introduce, the higher your websites and articles list.

Time will tell whether it is any good for Google or not, but in the meantime it can’t hurt to list your sites and content.

I have to give you a referral link, as it’s introduction only, but I don’t make any money from this, just some ‘virtual’ $ that list my sites a bit higher in their categories.

Please do let me know how you get on!

BONUS TIP – Safe as houses

If you’re a woman and run a business, it might be worth considering listing yourselves in a new Women only business directory,

At first glance it looks as if it’s just for tradespeople (plumbers etc) but it has many categories and I’m sure your site will fit in somewhere!

Tip #245 – No Guarantees

Google themselves say to be wary of SEO companies that guarantee to get you to number one on Google:

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.

There is no priority submit for Google.

In fact, the only way to submit a site to Google directly is through our Add URL page or through the Google Sitemaps program, and you can do this yourself at no cost whatsoever.

Tip #130 – You're my favourite waste of time

Another mistake lots of people make – submitting to 1000+ search engines.

Only surpassed by the people that promise to submit your site to 1000+ search engines for you for ‘just $19.95’.

Here’s some news – there AREN’T 1000 search engines. Most of the traffic that comes via search engines comes from ten main search engines. Google, MSN, AOL and Yahoo make up the bulk, Lycos, Alta Vista, Ask Jeeves, Hotbot, Follow on, and any one of about 5 smaller engines make up the rest.

What you WILL get from those 1000+ submissions is spam …. And lots of it.

Don’t waste your time on Fred’s Personal Search Engine that no-one ever visits – stick to the main ones or ones that are recommended and you won’t go far wrong.

Can you Digg us? Yes you can!

You’ll notice a funky new button on the right hand side of this page, below the blurb about 299 Steps to Website Heaven – that’s a Digg button and we’d love it if you could add us to your Digg account.

Haven’t got a Digg account? Why on earth not? That was one of the 299 Steps to Website Heaven!

Thanks to all of you lovely readers who decide to Digg us, in addition to those of you that have Stumble-d Us, Delicious-ed us and Facebooked us!

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