Archives for February 2008

Tip #128 – You've been framed

It’s currently 2008, and it still amazes me how many people come to me with
sites that are built in frames and want to know why they’re not listed in google,
Yahoo, MSN etc.

A frameset is a ‘cover’ page for 2 or more ‘frames’ (or other pages) and even
now Google just can’t handle it.

If you look at the code of your website (view  source) and you see the
dreaded ‘frame’ word in there, then the chances are your site is built in
frames.

It’s a big no-no and no self respecting web designer would use frames for a
website, especially not a commercial website.

If you’re having a site built, or building one yourself, then DON’T use frames!

Not sure whether your site is framed or not? Drop me a line at
nikkipilk@gmail.com and I’ll let you know.


Can’t wait until February 2009 to get all 299 tips? Buy the book from the 299 Steps Blog now!


Read the 299 Steps to Website Heaven blog for older tips


E-Consultancy and Search Engine Optimisation UK from an Internet Marketing Expert

Launching a new articles website

I’m in the process of putting together a new articles website, where people can post their articles for free.

I’m looking for 299 Steps to Website Heaven readers to help me figure out all the categories we’ll need – so drop me a line to nikkipilk@gmail.com if you have a particular category you would like to see!

Tip #123 – Hand-le it yourself

It’s tempting to used automated submission tools that promise they ‘know the secrets that will get you to the top’ – trust me, they don’t!

However much time you think you will save generating pages with these tools and then submitting to thousands of search engines and directories, believe me, you won’t.

All you’ll get is spam and a possible ban from the important search engines.

Submit to Google et al by hand, not through software; it’s really not worth the risk. (Even better, get a decent link on a decent site and you won’t need to submit at all)


Can’t wait until February 2009 to get all 299 tips? Buy the book from the 299 Steps Blog now!



E-Consultancy and Search Engine Optimisation UK from an Internet Marketing Expert

Do you use Google Webmaster Tools?

If you are registered with Google Webmaster Tools (and if not, why not?!?) then there is a survey to help them to improve the service here.

If you would like to know more about why you SHOULD be using Webmaster Tools, feel free to drop me a line – nikkipilk@gmail.com

Nikki Pilkington


Higher Google Listings and Search Engine Optimisation UK from an Internet Marketing Expert
299 Steps to Website Heaven

Tip #11 – Wordtracker brainwracker

Not always the most intuitive of tools, Wordtracker can be quite confusing
when you first look at it.

Wordtracker Magic offers some tips on getting the best out of it as quickly as
possible and is well worth a visit

www.wordtracker-magic.com

Tip #175 – You don't have to spell it write

One of the great things about PPC is that you can utilise mis-spellings far better than you can with organic SEO.

With organic SEO you need to include the mis-spellings in your titles, tags and text, which only serves to make it look as if YOU can’t spell.

With PPC you can use the mis-spellings as search terms, without ever having to put them on your site.

I have a client that sells wedding stationery – they get more visitors for ‘wedding stationary’ than they do ‘wedding stationery’!

Mis-spellings are a great way to get low cost visitors to your site via PPC.

You can guess at mis-spellings, or you could try the Mis-spelling Generator at http://www.hotscripts.com/Detailed/47412.html

–oOo–

Cool Tool – SEO Tips plug in for WordPress

If you have a WordPress blog, I’m part of a team that has helped put together a SEO Tips plug in – 100 SEO tips delivered daily (well one a day, not 100 a day obv!!)

You can find out more about it here

Tip #221 – RSS Feeds

If you update your site regularly (you DO don’t you??) then a great way of
getting content out to people is to install an RSS Feed on your site – this
enables people to subscribe to receive content from your site, and all you
have to do is put it on there!

It could also get picked up by other sites, and thus the word is spread.

Find out more here: http://www.mnot.net/rss/tutorial/

–oOo–

Want to be told when we have special offers on 299 Steps to Website Heaven? Drop me a line!

Tip #7 – Be competitive!

All’s fair in love and SEO, so have a look at your competitors’ sites and see what they are targeting.

You can usually find out the phrases they are trying to rank highly for in a few areas:

– the title tag – this is the title that appears at the top of the browser
when you are on their page

– the META tags – view  source and look at their META keywords tag
– it should give you an idea

– their content – do any particular keyphrases stick out?

Unethical? I don’t think so – and they’ve probably already done the same to you!

–oOo–

Tip #5 – They searched for WHAT?!?

OK, so you have your list of keyphrases, and you’re sure they’re going to work.

But let’s face it – those phrases are only ok if people are actually SEARCHING for them.

So off you go to the following places to find out if anyone is actually looking for the phrases you’ve chosen – there’s no point being number one for ‘purple people eaters Rotherham’ if no one is looking for it, now is there?

https://adwords.google.com/select/KeywordToolExternal
http://tools.seobook.com/keyword-tools/seobook/index.php
http://www.wordtracker.com

The three tools above will allow you to input your chosen search phrases and see whether people have actually searched for them in the last month or so.

–oOo–

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