Archives for January 2008

Bonus Tip – PR for Web 2.0

David Meerman Scott has written a fantastic PDF / Ebook that contrasts the ‘old rules’ of PR and Press Releases and the ‘new rules’ in the age of Web 2.0.

It’s well worth a read to ensure that you’re doing all you can to reach buyers, encourage great search engine listings and more.

You can find it here – The new rules of PR by David Merryman Scott

Tip #208 – Internal Combustion

When using a stats system such as Google Analytics, it is important to make sure that visits from you and your staff / developers / SEO company etc don’t sway the results.

It’s no good showing 8,000 visits if 7,990 were you checking the site was still up, adding stock, finding details etc, is it?

With Google Analytics you can filter out IP addresses so traffic from them doesn’t show.

There’s a help center article on this at

http://www.google.com/support/googleanalytics/bin/answer.py?answer=55481

–oOo–

Have you bought the book yet?

Bonus Tip – Let's Face it!

Facebook fever is sweeping the nation, and it’s easy to think that Vampires, Werewolve, Superwalls and Scrabulous is all there is to this latest social networking site.

Many small businesses are missing out on the fact that Facebook is an ideal platform for business promotion, and more importantly (for me, of course!) website promotion.

This book claims to be the perfect guide to getting business from Facebook, and at just $11.96 (about £6) it should be well worth preordering. I’ve ordered both the book and the ebook, and will definitely review them properly once they arrive.

Facebook book cover

Tip #35 – META is better

There’s been discussion over the past couple of years as to whether META keyword tags are actually used. The answer is that in some search engines, yes, and in others, no.

However, those that don’t use them may start using them again in the future, and those that do may stop.

Those that don’t use them won’t penalise you for having them, and those that do, will penalise you for not having them.

Confused yet?

Simply put, it’s better to include META keyword tags on every page of your site than to not. They’ll either do you no good or some good, but they won’t do you any harm.

Bonus Tip – Cross Promotion Tactics

A great article from Entireweb dropped into my Inbox the other day – all about cross promotion for your website.

Here it is, and don’t forget to visit Entireweb using the link above to submit your site for free (there’s a paid service too but the basic service is free):

Cross-promotion is an easy, inexpensive method for generating more traffic and more revenue for your business and for the business of your promotional partners.

What could be better than a real win-win situation? With cross-promotion not only can you generate more customers and profit, usually for free, but you can help another entrepreneur do the same!

One simple example of good cross-promotion is swapping business cards with another business in your area. The idea is to find a related, yet non-competing operation, give them a stack of your cards to hand out and take a stack of their cards in exchange.

For example when I ran a local Web design company I swapped stacks of business cards with a nearby computer repair service. It made sense because both of us targeted small businesses, and nearly all small businesses today have computers in their office and a Website to promote their products and services. So often my customers would have an interest in a good computer repair service, and the repair shop’s clients might be interested in somebody to build or re-design their Website.

It’s easy to see how both parties stand to benefit in this arrangement. And the customers of both businesses also benefit!

Putting together a win-win cross-promotion on the Web is even easier, and here are a few examples of how you might do this:

Exchange Thank You Page Ads
Thank you or confirmation pages that prospects see after they make a purchase or register for a free mailing list are great places to post promotions. The people who see these pages are action takers, making them the ultimate target for a good advertisement.

You could place an ad for your cross-promotion partner on one or more of your thank you pages and have them do the same for you.

Unannounced Member Bonus
If you and your promotional partner run membership programs, you could place unannounced bonuses within one another’s secure member areas. For instance, when members login to your site they could find a “free gift” from your partner, and be required to register at your partner’s Website to receive access to their free gift; of course you would place a similar promotion in your promotion partner’s member area.

Swap Autoresponder Messages
You could include an email in your automated message series promoting your partner’s product or service, and they could reciprocate with an email for you. You could even promote as affiliates for one another so you both earn commissions in the process.

Cover Page Promotions
If you and your partner both produce digital information products such as e-books and special reports, you could swap promotions on the first page of your PDF products. This would provide both of you with quality exposure as your ads would be seen by the people who purchase and actually open digital products; so prospects generated by this measure are both buyers and action takers.

These four examples are just the tip of the iceberg. Once you sit down and really brainstorm about innovative ways to cross promote you might be amazed with what you come up with.

Both you and your promotional partner(s) stand to benefit, and neither of you will need to pay any advertising expense to generate new traffic and sales.

 


About the Author: Tim Whiston is a professional Internet marketer who enjoys his work. He has owned numerous Websites and ezines and has created hundreds of thousands of dollars in profits for his clients. Be sure to check out his free Information Marketing Course and Internet Marketing Tools.

Tip #215 – Point it out

It doesn’t matter if you own 5, 50 or 500 domains – buying all the domains in the world to point at your site in an attempt to get higher Google listings won’t help you.

In general when you buy a domain and point it to another domain, it will probably be done in one of two ways ; META refresh redirection or frames. (There is another way to redirect domains, which we’ll cover later, but it still won’t help your SEO)

Now, what happens when you submit the spangly new domain name to Google and it comes along?

Either;

1) it follows the redirect (which is bad and can lead to banning in itself) and ends up on the domain and site you already had anyway, and spiders/ranks that. Or

2) it sees frames, either ignores them or (if you’re lucky) follows the link to the original domain and site you already had anyway, and spiders/ranks that.

See?

Either way, you’re back having the original site spidered and ranked.

Of course, there’s also the fact that if you don’t submit the new domain to Google it won’t know about it anyway as it can only follow physical links and index physical pages.

By all means buy as many domains as you like – to stop others having them, to use on advertising, to invest in, whatever.

But please, please, please don’t fall into the trap of buying multiple domain names to help SEO just because you think you should.

–oOo–

Want more tips on things that will help your SEO efforts? Buy the book now!

Tip #120 – STOP LISTENING!

No, not to me, but to the people offering you xxx links for about $2, submission to a million directories for 20 pence and a bag of chips, to get you to the top of Google within 3 seconds for your firstborn child and such like.

It seems too good to be true because it IS!

I’ve had clients lose placements in Google altogether because they employed companies to buy them links to their site. Google recently cracked down on this, and it wasn’t a pretty site.

Think about it, hidden text, keyword stuffing, spammy techniques, bought in links – all techniques aimed at cheating the search engines. And they don’t like it!

The type of company that offers you thousands of links on PR5 sites for very little money is unethical, and their techniques are spam. In fact, you probably know about them because they spammed you in the first place!

If you get offers like this and you’re not sure if they’re a good investment or not, use your common sense:

did the company who offered this to you spam you?

Did the email they sent you or the phone call they made show you that they had any understanding of your company or your industry at all?

How well placed is their own site in the search engines, if buying in links is such a good thing?

Can they give you references from satisfied clients, and examples of links that they have bought?


It’s much better to spend a few minutes thinking about this and researching it than it is to spend hours and days trying to work out how to get back into Google when you’ve been banned.

–oOo–

Find out more about ‘What not to do’ by buying the 299 Steps to Website Heaven ebook

Tip #68 – Go go gadget arms!

If you are producing tips and hints for your blog and / or articles, why not go one step further and create a ‘Google Gadget’?

Google Gadgets are programs that people can sign up to through iGoogle, the personalised version of Google.

Current gadgets include things such as random quote generators, daily horoscopes, latest news in a certain area etc.

Why not create a business focused Gadget and promote it via Google? The more people that sign up, the more likely you are to gain customers from it.

Find out more and get started at http://www.google.com/webmasters/gadgets/about/landing.html

–oOo–

(Don’t forget, you can get all 299 tips right now by buying the ebook)

Tip #40 – I won't do what you tell me

One of the most overused and pointless META tags around is the ‘revisit’ tag. Search engines don’t tend to adhere to it and it really serves no purpose.

If you could really tell Google to revisit and reindex your site every 2 days in this way, don’t you think everyone would be asking it to revisit every 2 seconds? (Side note, there is a way to ask Google to visit your site more often, and we’ll be exploring this in a future tip)

And even if you did ask Google to revisit every 2 days, and it did indeed do that – how many sites out there are updated that often anyway?

The key to getting any search engine to visit you more regularly is to keep your content fresh by adding things to your site on a regular basis. That way the search engines know that your site is growing organically and worth revisiting on a more regular basis.

Look at the source code of your site now (view –> page source in Firefox, view –> Source code in IE) and see if you can see a META revisit tag. If so, get rid of it (or ask your webmaster to).

Tip#18 – Mass-ive attack

Tip #18 – Mass-ive attack

A fact you can’t avoid – you can’t optimise one page for every phrase you want.

I saw a potential client the other day that had put every single phrase he could think of in his META tags. When I printed them out, they ran to 7 pages of A4! All he was doing was getting RSI from all that typing!

Look at your site, look at the pages and optimise different pages for different phrases.

Choose no more than 2 for each page, and if you can’t find a page for a phrase, then you either shouldn’t be optimising for it anyway, or you should be writing a page focused towards it.

–oOo–

 

Don’t forget to join the 299 Steps to Website Heaven affiliate program and earn £££ for recommending the book!

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