Archives for December 2007

Tip#220 – Redesign not fade away……

(Yes, I have realised that most of my headlines seem to be related to 80’s adverts – what can I say?)

It happens all the time – a new web designer comes along and wows you with graphics and logos and brand new layouts and navigation systems, and before you know it you’ve agreed to a complete website design.

And there’s nothing wrong with that.

But what about all of the links to your inner pages, the pages that the search engines have listed, people’s bookmarks and more?

A hasty, ill considered redesign can do more harm than good, no matter how good the end result looks.

I would suggest that in the first instance you write down the names of each page you have in your site, along with its corresponding address.

Then make a note of the title and META tags, and a rough idea of the content.

In the new design, where possible keep the page addresses the same, if not possible then do a 301 redirect (details at http://www.webconfs.com/how-to-redirect-a-webpage.php )

Where pages have good search engine listings, endeavour to keep the titles, tags and content as close as possible in order to avoid losing them.

No more tips until after Christmas now folks – have a fab one and look out for the book, out on 1st january!

Tip #204 – Analysis paralysis

Looking at your stats or analytics, there will always be pages that are both entry and exit points – meaning that they are the single only page viewed in a session by your visitor.

Look at these pages closely – what is it about them that means that people are coming to them and then leaving almost immediately?

Is there something you could do to try and get people to click somewhere else rather than just leave? A lead in to another page, a call to action, ask them to sign up for your newsletter…

Is it obvious what they should do next? Is the home page clearly marked? Is your navigation intuitive enough?

In some cases you won’t ever fix the ‘single page syndrome’ – but it’s worth a try, isn’t it?

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Can’t wait 299 days to get every tip? Pre-order the 299 Steps To Website Heaven Ebook (now out 1st January 2008) for just £15 (price from 1st January will be £25) or the softback paper book for £20 (will be £30 from 1st January) on the <a href=”http://nikkipilk.sc10.co.uk/blog/order-299-steps-now/”>299 Steps Blog</a>

 

Tip #145 – Contains additives

Tip #14 – Contains additives

More and more people are starting to bookmark websites through Facebook, del.icio.us, Digg, Furl and more. Make it easy for them with this funky little button from AddThis.com.

AddThis makes it easy for your visitors to bookmark your website or blog and to subscribe to your RSS feeds. Plus, you can check the stats to find out how many people have bookmarked you.

It’s free and they claim over 50,000,000 AddThis buttons are in existence at the time of writing.

www.addthis.com

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Can’t wait 299 days to get every tip? Pre-order the 299 Steps To Website Heaven Ebook (now out 1st January 2008) for just £15 (price from 1st January will be £25) or the softback paper book for £20 (will be £30 from 1st January)

Firstly an apology

Janet Jackson had her wardrobe malfunction, well i’ve had a technology, telecomms and publishing malfunction all in the space of 2 weeks, leaving me unable to post here, so for that I apologise.

The bad news is that this has delayed the roll out of the book until 1st January 2008.

The good news is that this leaves you longer to buy it at the current price, and it will make a great start to the New Year.

Normal service is now resumed!

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