Archives for November 2007

Tip #89 – Weigh anchor

Weigh Anchor?

So, we’ve talked about getting well anchored links to your site – e.g. having your keyphrase in the link that points to your site.

We’ve also said to link to internal pages where possible.

Now, here’s a fab tool that will let you see:

which sites are linking to you


the anchor text (or linking text) that they are using

You can easily contact people that are linking to you and ask them to amend their anchor text if necessary.

Tip #14 on Monday! (If you can’t wait for all 299 you could Buy The Book LAST DAY FOR PREORDER PRICING!)

Do you REALLY want to wait until February 19th 2009?

That’s how long you will have to wait if you’re reading the free version of <a href=””>299 Steps to Website Heaven</a>!

Allowing for UK Bank Holidays, weekends and time off for (2!) Christmas, the final tip will be posted on 19th February 2009.

That’s 15 months away!

And for £15 (ebook) or £20 (paperback book) you could have all 299 tips and steps in your grubby mitts and steal a march on the competition.

So why not think about <a href=””>buying the book</a> before the price goes up on 1st December 2007?

299 hints, tips and tricks to help you generate money, sales, leads and enquiries from your website – for £15? How can you afford NOT to if your competitors are?

Tip #50 – Copyright Copycat

Firstly, remember to put a copyright notice on every page of your website, along with the year (I’m reliably informed it means nothing without the year).

A simple “Copyright 2007 XYZ Company” should suffice.

That said, there will always be people out there that can’t be bothered to write their own content and want to steal someone else’s. They don’t understand the concept of plagiarism, and they’re the bane of many people’s lives – especially if you write articles, as I do.

There is a quick and easy way of catching the copyright thieves out though – simply paste your URL(s) into and it will search the Internet for similar pages – alerting you to any it finds. Once you have your list you can check them and find out if you’re correctly attributed or not.

You should make a plan to do this every couple of months, especially if you write lots of original content – it also helps you to find places that you content has been placed legitimately so that you can send thank you messages!

Tip #13 tomorrow! (If you can’t wait for all 299 you could Buy The Book ONLY 2 DAYS LEFT FOR PREORDER PRICING!)


Tip #278 – Ah, oui oui!

As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. How do you communicate that to them? With the words you use on your website.

When I come to your website, I don’t really care that you say you are ‘the best in our industry’ or even ‘the best in our town’. It’s not important to me that you’ve been around for a squillion years. And I’m not that bothered that you might have 500+ customers.

What I care about is that you can meet my needs. If ive searched for you, then I have a need or a problem or (in sales speak) a ‘pain’ that I need solved / fixed / healed. And as I (like many internet users) have the attention span of a dead flea, I want to be able to tell straight away from your website that it’s the place I need to be. I don’t want to have to read through loads of blurb to find that ‘ah yes, they can help me’.

As I said in my article “Top 3 Ways to Increase Conversion on Your Website“:

“Being brutally honest, I don’t really care how many clients you have, how many awards you’ve won, how long you’ve been trading for, or whether you think you’re the best at what you do.

On first visiting your website, I care about whether you have what I’m looking for.

So if your website starts with “Company XYZ has been trading in the Buckinghamshire area for over 27 years and has a client list of over 500”, change it! Don’t send people to sleep before they’ve found out what you do. Try something like:

“Looking for the best Wedding Photographer in Bedford? Well you’ve found him!”


“Need business cards at a low low price? Click here for our price list or here to browse our styles”


“Looking for that perfect Christmas gift? Send one of our luxurious fruit baskets”

Get the picture? All of those headlines tell me I’m in the right place for what I want. Equally importantly, they will also help search engine placements.”

And the oui oui part of this tip? The We, We Tool! This just for fun little tool tells you how customer (as opposed to “We, We”) focused your website is by working out the ratio of customer focused words to company focused.

Try it, it’s quite enlightening and may help you to revise your copy:


Tip #12 tomorrow! (If you can’t wait for all 299 you could Buy The Book ONLY 3 DAYS LEFT FOR PREORDER PRICING!)

299 Steps Affiliate Program

We’re looking for people to become affiliates of 299 Steps to Website Heaven – by featuring us in your blog / newsletter / networking profile, you can earn £5 for every copy that you sell!

If this is of interest to you, please sign up to the 299 Steps to Website Heaven affiliate program (opens in a new window).

We’re listed with:

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10 Steps To Google Heaven

Everyone wants to be at the top of Google, and everyone agrees that the information out there is confusing and often out of date – so Nikki Pilkington of Internet Marketing Company shows you how to ACTUALLY get to the top of Google – without the bullshit.

–>>Click here to read the article

They KNOW Your Name – So What?

Many people think that being at the top of a search engine for their company name is all that is needed to bring in business – in this article Nikki tells you why it’s not!

–>>Click here to read this article.

Top 7 Mistakes People Make When Optimising Their Websites

When Nikki started in Internet Marketing twelve years ago, there WERE no courses, there WAS no qualification, and everyone learned by trial and error. And mistakes were made. With that in mind, here are 7 mistakes to avoid when optimising your website.

–>> Click here to read this article

Top 4 Tools For Finding The Right Keywords

It’s all very well optimising your website for all those keywords you’ve thought of, but what if no-one else has thought of them? In this article, Nikki shows you 4 great ways to find the keyphrases that people are actually SEARCHING for, in order to endure that you’re optimising for worthwhile keyphrases.

–>> Click here to read this article.

Top 3 Ways to Increase Conversion on Your Website

Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic. Well, even though Nikki’s business is traffic generation, *she’s* going to tell you that it’s a BIG FAT LIE!

–>> Click here to read this article

Become An Expert

Nikki tells us how article writing can help us sell more from our website. Despite the fact that articles are a great traffic generator, great for beanding and awareness, and brilliant for establishing the author as an expert, still people aren’t writing them – why?

–>> Click here to read this article

Why Is No-one Buying From My Website?

Are you, like many other website owners, frustrated at the amount of time, effort and money you’ve put into your website, only to see few or no sales? This article gives you seven tips to attract BUYERS to your website, not just visitors.

–> Click here to read this article

Effective Email Marketing

When you send an email to an opt-in list, the chances are you want results. And the message that you send to the list can have a significant effect on the results your achieve. This article explains how to get the best out of your email campaign.

–> Click here to read this article

12 Ways to Promote Your Website Offline

So you have your website and you’ve done everything right on the web – search engines, classified sites, newsgroups, bulletin boards, link sites, mailing lists, etc etc etc. Well how about promoting it offline as well?

–> Click here to read this article

Is Google The Best Search Engine?

With more and more people frustrated by the difficulties in getting good listings in Google, Nikki Pilkington tells us more about the 3 other major search engines and the advantages they have.

–> Click here to read this article

Get Listed In Google For Free!

Google does not accept payment for inclusion in their main index – so anyone that’s at the top is there through hard work and perseverance, or through paying a company such as to do the hard work for you. In this article, Nikki shows you 7 great ways to increase your chances of a Google ranking.

–> Click here to read this article

Get Listed In ODP

Today more than ever, in the field of search engine optimisation (SEO), there is a very important step that needs to be taken in order to help a website’s visibility in the major search engines.
That important step is to submit it to DMOZ, sometimes called the Open Directory Project or ODP.

–> Click here to read this article

What NOT To Do

It’s tempting to try and cheat your way into the search engines – especially if your ‘white-hat’ SEO doesn’t seem to be getting you anywhere. But trust me, it’s not worth it in the long run.

–> Click here to read this article

New articles coming soon!


Personalised Google Marketing Plan

Your Personalised Google Marketing Plan

We’ve all read articles that promise us if we follow them, we’ll reach Google Nirvana – hell, Nikki has even written some!

And it’s true – if you can work out how to relate the tips EXACTLY to your website, then you can get higher listings.

But some of the advice is a bit vague, don’t you think?

* Use page titles
* Get the keyphrases right
* Content is king
* Get some links

All well and good, and all very true, but how often have you been left scratching your head wondering how to relate all this back to the site you actually own?

Well, our Personalised Google Marketing Plan is here to help.

We’ll tell you:

* Which keyphrases are best for your site and why
* Exactly how to format titles and tags for the best results
* What to do to each individual page of your site to get a better Page Rank
* Which sites to approach for links
* Exactly how to format links and link requests
* The two secret ways to ensure that Google knows about you
* The sites and software that will help your listings
* The best way to track, test and measure.
* In short, the things that these articles won’t

And this will all be 100% personalised to YOUR website.

We’re so confident that your listings will improve within 2 months if yhou follow our guidelines that we’re offering a 100% MONEY BACK GUARANTEE.

That’s right – if you follow our recommendations and your listings don’t improve within 2 months, we’ll give you your full money back, no questions asked.

You can’t say fairer than that, now can you?

And the price? Just £199 + vat.

That’s a one-off fee, and after spending it you’ll have everything you (or your webmaster) needs to start increasing your Google listings.

And don’t forget, we’re so confident that your listings will increase, that if they dont, you get your money back!

See the Google Marketing Plan page on for more details.

Higher Google Listings

“Why can’t I be found in Google?”

That is the number one question we get asked here at SEO Experts

Even in 2008, people are still having websites designed and then wondering why the Mighty Google hasn’t heard of them.

google logo

The simple fact is that Google WON’T put you to the top for the key phrases of your choice just because you’ve decided to have a website designed. And it really doesn’t matter whether you’ve spent £100 or £10,000 on the site – if it isn’t optimised for good listings, it won’t get good listings.

At we don’t design websites – because we’re not web designers. We don’t programme websites – because we’re not programmers. And we don’t develop websites – because we’re not developers.

What we as SEO Experts do is make sure that the people looking for YOU can find your website – it’s that simple.

One of the best ways to do this is with our Higher Google Listings packages – ideal for every business website, whether business to business or business to consumer, and with our fantastic pricing, there’s a package to suit everyone!

Our Higher Google Listings service does exactly what it says on the tin – helps you to achieve higher listings within the Google search engine.


image of ranking report

Pricing includes all intial and ongoing optimisation, submission to ODP and Google, XML sitemap generation, submission to the Google Sitemaps service, and all other work needed to ensure higher listings for your website. You will also receive a monthly report (shown above) detailing your positions, your PR and hints and tips that will help you even further.

To find out more see the Higher Google Listings page on

Supporters of 299 Steps

A massive thank you to the following people for mentioning us in their blogs or adding us to their blogroll:

  • The Business Coaching Blog – Profit Coach Paul Simister updates this blog regularly with great advice and help on building a bigger business with more profit.
  • – Billed as ‘Free Information for Entrepreneurs’, this blog is updated frequently and has advice, hints and tips for small businesses.
  • Stuchbury Associates – Stuchbury Associates offer CRM and FilmeakerPro, and their blog offers advice, support and articles to help you get to grips with CRM and your business.
  • Life After Divorce – A divorce coach, Annie O’Neill’s blog offers advice and coaching for people going through divorce – particularly helpful at this time of year.
  • Likemind Web Services wrote about our blog on their fab blog – Alfred Armstrong is a web developer specialising in Drupal, WordPress and Facebook applications.
  • The Property Advisor – The Property Adviser – Useful property knowledge blog from Chez Vous Property Services, who offers a range of residential property finding and corporate relocation services

Tip #110 – Redirect? Misdirect!

Many, many moons ago, search engines were a bit stupid. And SEO consultants and web designers were a bit cleverer (or so we thought). And some bright spark worked out that the easiest way to have a site that looked amazing AND got great search engine listings was to have a redirect.

A redirect is where the search engine is sent to a page (usually the index page) of a site, but then redirected almost immediately to another page. It can be done by the use of a META redirect tag, or using Javascript.

The first page is optimised for great search engine listings, and has all the required elements. The second page looks brilliant but has no optimisation (usually because the designer thinks that designing for search engines compromises the design of the site).

Reasons for doing it? The site might be a Flash site, it might be all graphics, maybe the SEO consultant came along late to the project and it was too late to make the site search engine friendly.

Sounds fine, right? The search engine gets what it wants and needs, and the website owner gets his or her fab site seen as it was intended to be. Everyone should be happy.

Well, like a lot of ‘tricks’, the search engines soon caught on, and it stopped working.

In the best case scenario, the search engine will ignore the original page and index the page that it is redirected to – so it’s a pointless exercise, as the second page probably hasn’t been optimised at all.

In the worst case scenario, your site will be banned for spam type tactics.

Google clearly states that you shouldn’t do this, because: “… it violates the webmaster guidelines to embed a link in Javascript that redirects the user to a different page with the intent to show the user a different page than the search engine sees. When a redirect link is embedded in Javascript, the search engine indexes the original page rather than following the link, whereas users are taken to the redirect target. Like cloaking, this practice is deceptive because it displays different content to users and to Googlebot, and can take a visitor somewhere other than where they intended to go.

It’s really not worth taking the risk – if your site has a redirect on the front page (for SEO or any other reason) feel free to drop me a line and I’ll take a look.

Tip #11 tomorrow! (If you can’t wait for all 299 you could Buy The Book now…)

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