10 ways you could be failing with Google Adwords

If you’re new to Google Adwords, or even if you’ve been around a while, it’s easy to fall into bad habits and miss out on a few tricks that could really help you out and save / make you money.

This great infographic from TechWyse Internet Marketing shows the main 10 ways people fail with Adwords, covering:

  • Broad Geo-targeting
  • Unfocused display network campaigns
  • Uncategorised ad groups
  • Low quality landing page score
  • Unchecked autospend
  • Broad match ads
  • No keywords in ads
  • Huge keyword lists
  • No negative keywords
  • No conversion tracking

I could write pages on the items above, but this infographic puts it far more succinctly 🙂


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About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.


  1. I am a small Coaching & Therapy business in Kent. I found your profile on Linked-in. I need some professional direction with regards to SEO, social media and ad words. Most of my new business is still referrals. I have a small client list of approx 300 – i’d like to grow my list and upgrade my website too, but dont know the best actions to begin first to make the most difference.

    I want to take actions that are not wasting time and money but I lack knowledge and expertise in this area. Can you help me please? Suzi

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