PR – the art and science of manipulating the media?

Public relations, the dark art of spin, snake charming – call it what you like, it has traditionally been seen as the art and science of manipulating the media – or perhaps inspiring them. Either way it was all about grabbing the headlines and dominating the airwaves and more recently cyberspace. However high profile PR was,... [Continue Reading]
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Struggling with Business Blogging in 2012? Fancy a chat with me?

  I was talking to someone at a networking meeting the other day, and we both agreed that 2012 looks set to be THE year that small businesses really start to understand the value of blogging for business. While many companies ‘dipped their toe in the water’ in 2010 and 2011, the increase in publicity surrounding... [Continue Reading]

A very Merry Christmas to you all

I’d just like to wish all of my clients, friends, followers, likers, suppliers and everyone who has supported NikkiPilkington.com, a very Merry Christmas from me and my team. Without you guys we wouldn’t have had such a phenomenal 2011 and be looking forward to an even better 2012. Thank you so much, and I hope you have... [Continue Reading]
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How our children will think the Christmas story was played out through social media

Having a not quite yet 2 year old, who will never have to rewind a video tape, keep a Bic biro handy for the cassette in the boombox, has never seen a  telephone without buttons and won’t have to worry about leaving her records in the back of the car and warping them, this video... [Continue Reading]
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5 Ways to keep your Blog updated over the Christmas period

You’ve worked hard all year on your blog, and your comments, visitors and Google traffic is reflecting that graft. But let’s face it, it’s Christmas week and you might not feel like blogging with a bellyful of mince pies, or nipping down in between basting the turkey and boiling the gravy to pop in a... [Continue Reading]
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