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Seven Ways to Ensure Marketing Consistency
A guest post from Christopher Wallace A long time ago when dinosaurs roamed the earth, there were no social media sites or smart phones. The Internet was still in its infancy and the business world relied on meetings… lots of meetings, ranging from in-depth strategy and sales sessions to mundane status meetings. Fortunately, we have […]
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Does PageRank matter? Here we go again….
It’s happened in 2 forums I’m a part of, and I’ve seen a few people Tweeting about it – the dreaded PageRank argument has raised it’s head again. Before we talk about whether it matters, for those of you not so sure, here’s the Wikipedia definition of PageRank: PageRank is a link analysis algorithm, named […]Recent SEO Posts
From the Nikki Pilkington Blog
How to track social media marketing results
It’s easy to jump into social media without really thinking through how it will work for you. How are you going to determine the results (in fact, in a lot of cases, what do you WANT the results to be? But we’ll come to that in a future post)? What should you be measuring? How […]
How to stop Facebook videos playing automatically
You may have noticed that recently Facebook have implemented a feature where videos uploaded to the site automatically play in your newsfeed, without the need to click on them. Not only is this annoying, it has potentially costly consequences for mobile users with limited data tariffs. Imagine being charged for downloading data you didn’t even […]
Think Social Media needs to take up all of your time? Think again!
One of the things I hear the most is how people stay away from social media because they think it will take up too much time, or they stopped ‘doing it’ as it sucked up their time. This great infographic from Dendrite Park shows that this needn’t be the case. In just an hour a […]
Scheduling Tweets for best effect
This is an extract from the 30 Day Twitter Challenge by @NikkiPilkington As we’ve said, Twitter search is constantly changing as more and more people Tweet, so staying on top indefinitely is pretty difficult. With this in mind, let’s look at scheduling your promotional Tweets throughout the day / week. Now, if you use Hootsuite or Tweetdeck, […]How do YOU get inspiration for blog posts?
(This blog post was originally written in 2011 so some of the information is out of date, but the principles are still valid) It’s interesting to see the reactions when I tell people that I write upwards of 20 blogs per day – not for myself, but for clients. Some think it’s not possible, some […]
Stuck for blogging ideas?
Like this post? Don’t forget to check out the 30 Day Blogging Challenge, and kickstart your Blogging in just 30 days! Buffer
Can you keep a secret? It seems that Black Sabbath fans can’t…
(Before we go any further, let it be said that I am a big Sabbath fan, and this is more of a post about the capabilities of Social Media than about the band or their fans.) On Friday 4th July, Black Sabbath will play Hyde Park with their British Summer Time Black Sabbath Time gig. […]
10 ways you could be failing with Google Adwords
If you’re new to Google Adwords, or even if you’ve been around a while, it’s easy to fall into bad habits and miss out on a few tricks that could really help you out and save / make you money. This great infographic from TechWyse Internet Marketing shows the main 10 ways people fail with […]
How calls to action work on Social Media
A while ago I wrote about having a call to action in all blog posts, yet it’s still the number one piece of advice I give out to all mentoring clients. So it was nice to come across this handy infographic from Dan Zarella showing how a decent call to action can affect all aspects […]
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